Seasonal marketing is nothing new to any of us. At the change of each season, we are bombarded with commercials about the latest clothing trends or the newest outdoor or indoor products. Obviously this generates a large amount of revenue each year for businesses. How can your company take advantage of seasonal marketing?
In many areas of the country, seasonal marketing follows the four seasons of the year. These four seasons signify significant changes not only in weather and activities, but also in the feelings attached to those seasons. For instance, spring is a time of new growth, longer days, and outdoor sports. Summer is usually associated with heat, vacations, and time spent on the lake or in the mountains. Fall is a time of slowing down, settling back into a routine, and, of course, watching football. Winter is associated with cold weather, skiing, basketball, and looking forward to spring.
Does it really make sense to use the same marketing strategies and products for every season? Probably not. When planning your marketing year, it costs no more to match products and strategies to events or activities associated with the different seasons. Why not give your company a higher return on their marketing investment by timely strategies?
Spring is upon us, so here are a few thoughts that might catch your customers’ interest.
Earth day 2018 is April 22, 2018 – Leave something with your customers that will grow and remind them of you.
- Earth Day mini gift cards embedded with wildflower seeds
- Mini seed paper gift packs
- Sunflower Seed packets
Spring 2018 – Gear up for the outdoors.
- Wireless Bluetooth Drink Ware
- All natural lip balm.
- All natural suntan lotion for those longs days at the ball field.
Contact us to learn how your company can make seasonal marketing reach your customers.
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