How your business can take advantage of seasonal marketing

How Can Your Business Leverage Seasonal Marketing?

Seasonal marketing is nothing new to any of us. At the change of each season, we are bombarded with commercials about the latest clothing trends or the newest outdoor or indoor products. Obviously this generates a large amount of revenue each year for businesses. How can your company take advantage of seasonal marketing?

In many areas of the country, seasonal marketing follows the four seasons of the year. These four seasons signify significant changes not only in weather and activities, but also in the feelings attached to those seasons. For instance, spring is a time of new growth, longer days, and outdoor sports. Summer is usually associated with heat, vacations, and time spent on the lake or in the mountains. Fall is a time of slowing down, settling back into a routine, and, of course, watching football. Winter is associated with cold weather, skiing, basketball, and looking forward to spring.

Does it really make sense to use the same marketing strategies and products for every season? Probably not. When planning your marketing year, it costs no more to match products and strategies to events or activities associated with the different seasons. Why not give your company a higher return on their marketing investment by timely strategies?

Spring is upon us, so here are a few thoughts that might catch your customers’ interest.

Earth day 2018 is April 22, 2018 – Leave something with your customers that will grow and remind them of you.

Spring 2018 – Gear up for the outdoors.

Contact us to learn how your company can make seasonal marketing reach your customers.

 

Connections Promotional Products

Your Branded Strategy

Proactive or reactive: hidden costs of business

Proactive or Reactive: The Hidden Cost of Doing Business

I have often heard the terms proactive versus reactive in a variety of different settings. The term proactive can be defined as “creating or controlling a situation by causing something to happen rather than responding to it after it has happened.” For example, choose to be proactive in locating possible trouble spots.

On the other hand, the word reactive means acting in response to a situation, such as mice are reactive to turning on a light.

So, what does being proactive or reactive have to do with your business and what is it costing you?

The reactive company—I am sure we have all seen and dealt with companies that seem to be in a constant state of chaos and crisis. Their entire day is spent putting out fires and responding to crises. Whether it is the nature of their business or problems in their organization, they spend valuable resources reacting to situations and therefore are continually behind, trying to catch up. This not only results in higher work stress but is usually a symptom of high job turnover.

In the case of purchasing products or marketing materials, the reactive company will wait until the last minute to think about possible needs for upcoming events. This often results in limited time to think through what is being purchased and can result in higher shipping costs, rush production charges, and product that does not match their company image. Probably not the most desirable outcome.

So, what does a proactive company look like?

The proactive company is typically a company that spends a great deal of time planning and thinking ahead to be ready for problems before they arise. This company will often have happier employees who are willing to problem solve issues before they become issues. Job turnover will be lower than the reactive company, resulting in less down time due to job training. When dealing with marketing issues, a proactive company will often have a strategic business plan laid out for the year including events they want to attend and a good idea of who they will be targeting with their marketing budget. They realize the value of working with a company that knows the market and how to match product to that market. A proactive company will start weeks before the event working toward purchasing products and supplies for those events, which will save time and money.

Is your company reactive or proactive? Connections Promotional Products wants to help you be proactive in your marketing plan.

Connections Promotional Products

“Your Branded Strategy”

 

Something old, something new

Something Old or Something New?

Over the years I have found there are several different types of customer needs. The first is the customer who needs to reorder the same products over and over again—the “same old thing.” The second is the customer that is looking for cutting edge technology and wants to stand out from the crowd—“something new.” So is the “same old thing” an outdated practice?  It depends …

Same old thing

This customer had the need to reorder large quantities of the same product on a regular basis.

They may be

  • Corporations that use printed materials for marketing.
  • Corporations that disseminate corporate information to the public on a regular basis.
  • A company that cares about their public image and therefore purchases customized apparel for their employees.
  • Restaurants also use uniforms for their staff. They want their workers to present a consistent image of their establishment.
  • An establishment with a product that sells well. Why change what works?

Something New

This is the customer that wants new and different products. Why would that be important? When going to large events if you have something interesting that relates to what you are doing, you will stand out from the crowd. Another thing to think about in this category is the appreciation gifts for customers and employees. You want those gifts to be unique and special.

Because these are not mutually exclusive, how do you know what is right for you and your company? Whether it is the same old thing or something new … consult with a professional.

Connections Promotional Products

“Your Branded Strategy”

Review us for a chance to win

Could I Have Your Honest Opinion?

We appreciate hearing from our customers about how their products have worked and how we are doing. Out of our appreciation came the thought that we want to give back to those who take the time to help us grow.

Sample of etched tumbler

20 oz Chimp Double Wall Stainless Vacuum Tumbler

From now through April 30, 2018, we would like to receive honest feedback from our existing customers about the services we have provided. If you are happy with the services and products we provide, please take a picture and write a brief testimony. Customers that have entered will have the chance to win 24 stainless steel tumblers in any one of 7 colors customized with a faux laser engraved imprint with their company logo.

It’s easy.  Here’s how it works:

  1. Take a picture of your product in use and send it to us along with a brief testimony.
  2. Email your entry to kay@cppproducts.com with “How you are doing” in the subject line.
  3. The winner (you must be an existing customer) will be drawn from the pool of entries on May 1, 2018.

If your company has policies that will prevent you from participating, no problem. Please keep us in mind.

Not an existing customer?  Give us a call at 423-364-7343 or email us at kay@cppproducts.com …there is still time.

Connections Promotional Products … Your Branded Strategy

6 statistics you might want consider

Trade Shows: Are They A Smart Use of Your Marketing Budget?

6 Statistics You Might Want Consider

At the beginning of each new year, companies, non-profits, and associations go into the year with marketing budgets set and event schedules planned. Many of those companies include a portion of their annual budget for attending trade shows, but are trade shows really worth the money?

Six statistics you might want to consider when making your decision:

  • The #1 reason for attending (not exhibiting) trade shows is to see new products. 92% of trade show attendees say they are looking for new products. [1]
  • 81% of trade show attendees have buying authority. [2]
  • The average attendee spends 8.3 hours viewing trade show exhibits at a show or exhibition. [3]
  • 83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing-related objective for trade shows. [4]
  • The top 3 sales-related objectives at trade shows intend to manage and engagement relationships. Above all else, exhibitors want to meet with existing customers, key customers, and prospective customers. [4]
  • 67% of all attendees represent a new prospect and potential customer for exhibiting companies. This means trade shows are always rich in new business targets for you. [3]

What conclusions can you draw from these statistics? How important is extending your company image through branded products? Given the high percentage of decision makers that are present and the fact that 92% of attendees are there to see new products, do you really want to look like everyone else? Or would you prefer to stand out from the crowd with a smart branded strategy?

Connections Promotional Products … “Your Branded Strategy”

References

[1] CEIR: The Role and Value of Face to Face

[2] CEIR: The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget

[3] Exhibit Surveys, Inc.

[4] CEIR: Changing Environment Study

Begin 2018 smart

5 Strategies to Make Your 2018 More Profitable

As business owners, we continually look for strategies to make our year more profitable.  This can take the form of reviewing budgets, evaluating revenue streams, forming strategic partnerships and presenting your brand and company image in a consistent, strategic manner.  When looking at your 2018 strategic plan, think about these 5 different brand strategies.

  1. Review your 2017 strategies for what has worked and what has fallen short. It is important to evaluate last year’s plan and how it performed to better move forward.
  2. Clearly define your company and the company mission. Whether you are planning personal or company strategies, it is virtually impossible to stay on track and reach goals when there is no clear direction.
  3. Clearly define who your market is and how you propose to reach that audience. You have to know who is buying your product or service so that you can build your marketing strategy.
  4. Make sure that your company is clearly and consistently using their brand across all marketing platforms. This concept can easily be seen in well-known product marketing such as Nike and Coca Cola. Because they have used their brand consistently through all mediums, the public easily recognizes the logo when seen and often associates a certain image with that logo.
  5. Form strong partnerships with suppliers and vendors. Working with a small pool of suppliers will insure better service and more buying power.

The start of a new year is the perfect time to review the previous year and plan new brand strategies to increase your profitability in 2018.

 

Happy New Year

From

Connections Promotional Products/Branded Strategies

Success starts here

Thank you for 2017

Thank You . . . Sneak Peek for 2018

I would like to personally thank you, our loyal customers, for supporting us in 2017.

Through the partnerships that we have formed, we have been able to expand our product lines, offer more competitive pricing, and improve our customer service.  To show our appreciation, we would like to offer our existing customers a one-time discount of 15% on any order placed on or before January 15th, 2018. Order before December 28th and receive not only a 15% discount, but 2017 pricing!

What can you expect in 2018?

We are gearing up for changes in 2018 that will take your brand recognition to a whole new level.  Stay tuned …

 

Merry Christmas and Happy Holidays!

Sincerely,

Kay M. Huggins

Special Year-End Gift for Existing Customers

Place your order before or on January 15, 2018, and receive an 15% off any order.

ORDER NOW
Meeting with new tech tools

How Would Your Company’s Brand Look on New Technology?

Because branded products are a part of your overall marketing plan, there are certain items that perform better than others.  When looking at branded products to either give as a thank you gift or for employee appreciation, there are several things that you want to consider.

  1. Is that product something that will be used on a daily basis?
  2. How long will it be kept?
  3. Will the item you have chosen travel with your customer and be seen by others?

During this holiday season we want to share with you new technology that will meet all of the above criteria. With low minimum quantities and affordable pricing your company will stand out from the crowds this year!

Give us a call to match the latest technology to your marketing plan: 423-364-7343.

Success starts here

Holiday must-haves

wireless charger

Offer expires December 31, 2017.

landscaped home pool and yard

Business Spotlight: Southern Roots Landscaping

Branded apparel … more than just the clothes your employees wear.

Southern Roots Landscaping logoOur business spotlight this month focuses on Southern Roots Landscaping in Ooltewah, TN. A woman-owned company, they offer landscaping and hardscaping services for commercial and residential properties. All crew leaders with Southern Roots Landscaping are ICPI certified with years of industry experience.

From lawn maintenance to hardscape design and installation, they ensure the highest quality work, 100% satisfaction guaranteed! For their full range of services, give them a call at (423) 682-7336 or visit their services page.

What does Southern Roots Landscaping think of the apparel and car signs that they use? Here is what co-owner and CFO Tim Maddox has to say.

Southern Roots landscaping“Brand is important and should be developed both consistently and be visible. There are several reasons we use branded apparel and other branded items in our business.”

  1. Professional image: Customers comment on how professional they look which leads to customer confidence.
  1. Customer service: Potential new customers recognize their logo and call them with referrals. They equate the brand with customer service.
  1. Advertising/Brand recognition/t-shirts: People often approach them about new jobs because of their shirts and caps. The apparel makes it easy for people to know how to contact them.

Southern Roots Landscaping knows the value of using their logo wisely to enhance their brand. What about your business?  What image are you presenting to the public? Let us help. Give us a call at (423) 364-7343 or email us at kay@cppproducts.com to increase your brand recognition.

Success starts here …

Dawn on a forest road

Great Deal for Next Year’s Marketing

The year-end is upon us, and yours may be among the many businesses that have already spent their 2017 marketing budgets. You might be looking at your marketing budget again after the New Year dawns … but will that really be the best time to plan next year’s marketing? Maybe now is the time for the 2017 early bird to get his 2018 worm.

What if you could take advantage of 2017 pricing and still purchase quality products with your 2018 marketing budget? Contact us today for more details.

Success starts here…


Special Year-End Opportunity

Special pricing with up to 30% off of select products in order above $500. Order before December 30, 2017.

ORDER NOW

Mention promo code: SAVING IN 2017
This offer does not apply to currently discounted products.