For Japanese companies, corporate gift giving is as timeless as it is important. A deeply rooted custom, it often involves huge sums of money being spent on extravagant gifts. How does this apply to employee and customer relations within your company?
The business benefits from corporate gift-giving are multifaceted.
- Increased productivity
- Employee satisfaction
- Longevity in customer relationships.
You can divide corporate gifts into two categories – those which are given externally, to a client or partner company, and those which are given internally, to individuals or your own staff. Our last post focused on gift giving internally for employee appreciation and how those gifts were received. External corporate gift giving can be equally as effective with existing customers as well as prospective customers.
External Corporate Gifts
There are two key advantages to gifting externally – firstly, you can attract new clients and strengthen your brand image, and secondly you can also build better relationships with your existing clients. One gift does not fit all.
There are several different levels of gift giving. The first of which is the “leave behind”. These gifts are typically items that are not as expensive but that are very functional and useful. This type of gift may stay around the office or on the desk for months, reminding your prospective customer of who you are, giving you increase visibility, brand recognition and an advantage over those that do not have a quality leave behind.
A couple of ideas that might work in the corporate world are a Premium Sticky Note Caddy or perhaps a journal for keeping those valuable meeting notes in one place. Try a notebook that is not only quality, but recycled . . . The Stone. Whether large or small, you always increase the odds of being remembered by leaving a customized “leave behind” with potential customers.
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