Thank you for 2017

Thank You . . . Sneak Peek for 2018

I would like to personally thank you, our loyal customers, for supporting us in 2017.

Through the partnerships that we have formed, we have been able to expand our product lines, offer more competitive pricing, and improve our customer service.  To show our appreciation, we would like to offer our existing customers a one-time discount of 15% on any order placed on or before January 15th, 2018. Order before December 28th and receive not only a 15% discount, but 2017 pricing!

What can you expect in 2018?

We are gearing up for changes in 2018 that will take your brand recognition to a whole new level.  Stay tuned …

 

Merry Christmas and Happy Holidays!

Sincerely,

Kay M. Huggins

Special Year-End Gift for Existing Customers

Place your order before or on January 15, 2018, and receive an 15% off any order.

ORDER NOW
Meeting with new tech tools

How Would Your Company’s Brand Look on New Technology?

Because branded products are a part of your overall marketing plan, there are certain items that perform better than others.  When looking at branded products to either give as a thank you gift or for employee appreciation, there are several things that you want to consider.

  1. Is that product something that will be used on a daily basis?
  2. How long will it be kept?
  3. Will the item you have chosen travel with your customer and be seen by others?

During this holiday season we want to share with you new technology that will meet all of the above criteria. With low minimum quantities and affordable pricing your company will stand out from the crowds this year!

Give us a call to match the latest technology to your marketing plan: 423-364-7343.

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Holiday must-haves

wireless charger

Offer expires December 31, 2017.

landscaped home pool and yard

Business Spotlight: Southern Roots Landscaping

Branded apparel … more than just the clothes your employees wear.

Southern Roots Landscaping logoOur business spotlight this month focuses on Southern Roots Landscaping in Ooltewah, TN. A woman-owned company, they offer landscaping and hardscaping services for commercial and residential properties. All crew leaders with Southern Roots Landscaping are ICPI certified with years of industry experience.

From lawn maintenance to hardscape design and installation, they ensure the highest quality work, 100% satisfaction guaranteed! For their full range of services, give them a call at (423) 682-7336 or visit their services page.

What does Southern Roots Landscaping think of the apparel and car signs that they use? Here is what co-owner and CFO Tim Maddox has to say.

Southern Roots landscaping“Brand is important and should be developed both consistently and be visible. There are several reasons we use branded apparel and other branded items in our business.”

  1. Professional image: Customers comment on how professional they look which leads to customer confidence.
  1. Customer service: Potential new customers recognize their logo and call them with referrals. They equate the brand with customer service.
  1. Advertising/Brand recognition/t-shirts: People often approach them about new jobs because of their shirts and caps. The apparel makes it easy for people to know how to contact them.

Southern Roots Landscaping knows the value of using their logo wisely to enhance their brand. What about your business?  What image are you presenting to the public? Let us help. Give us a call at (423) 364-7343 or email us at kay@cppproducts.com to increase your brand recognition.

Success starts here …

Dawn on a forest road

Great Deal for Next Year’s Marketing

The year-end is upon us, and yours may be among the many businesses that have already spent their 2017 marketing budgets. You might be looking at your marketing budget again after the New Year dawns … but will that really be the best time to plan next year’s marketing? Maybe now is the time for the 2017 early bird to get his 2018 worm.

What if you could take advantage of 2017 pricing and still purchase quality products with your 2018 marketing budget? Contact us today for more details.

Success starts here…


Special Year-End Opportunity

Special pricing with up to 30% off of select products in order above $500. Order before December 30, 2017.

ORDER NOW

Mention promo code: SAVING IN 2017
This offer does not apply to currently discounted products.

Notes with who, what, when, where, why, and how

You Know Who and Why of Corporate Giving, Now What?

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Ask the right questionsWe are changing our blog up a little this post. The focus of our October posts was all about exploring the who (corporate gifts, loyal customers, and employees) and why (to express appreciation and to stand out from the crowd) of gift giving. It seems only fitting that November focuses on the what.

Now that we have identified the who and why for corporate giving the question becomes what are those gifts going to look like for the different customers. You can’t go wrong if you match products to your customers, giving them something they would uniquely find useful or enjoyable. Here are some thoughts. The items I’ve listed here are new to the market, but more than just giving you a few suggestions, I’d love to talk with you about what gift would best express your intentions.

  • A twist action stylus pen with imprint that lights up! These are priced below $1.50 each
  • An executive stylus pen that has a soft matte finish?
  • A copper mug?
  • Or a Rosewood Wine Glass Set?

One popular item this season is this stainless vacuum bottle, a great tool for long commutes or active days. Let’s talk about WHAT you should give.

Regardless of the purpose or price, give us a call for the newest gift thoughts for 2017. You can call us at 423-364-7343 or email us at kay@cppproducts.com. Make your 2017 on a year to be remembered.

Success starts here …

 

 

 

 

 

 

 

 

Gift wrapped in denum

How Can I Choose the Best Gift for a Loyal Client?

Corporate Gift Giving Level 2: Client Gifts

Woman with red gift box, business crowd behind her.Many businesses choose to offer a relatively inexpensive gift as an introduction to their services. (We talked about this before when we asked, “What is the value in corporate gift giving?”)

But what about loyal clients, those customers currently doing business with you? Somehow a hooded sweatshirt just doesn’t match their level of loyalty to your company.

What if you want to reward a favored client who has been working with you for some years? In this case, you may want to consider a more expensive form of gift that is tailored to their lifestyle. For those who entertain or who love a good bottle of wine, why not a corkscrew that will be used daily? Another thought for those who love music may be a Bluetooth speaker for their desk, helping them enjoy their music throughout the day.

It’s important that this shouldn’t be seen as favoritism or a form of bribery, but merely a way of saying thank you. Thinking through the thank-you gifts you might give customers can be one of the most valuable tools for building and maintaining relationships. It can also be difficult and time consuming. We can help.

Contact us for your gift-giving needs at kay@cppproducts.com or call us at 423-364-7343.

Success starts here …

 

 

 

What Is the Value in Corporate Gift Giving?

For Japanese companies, corporate gift giving is as timeless as it is important. A deeply rooted custom, it often involves huge sums of money being spent on extravagant gifts. How does this apply to employee and customer relations within your company?

The business benefits from corporate gift-giving are multifaceted.

  • Increased productivity
  • Employee satisfaction
  • Longevity in customer relationships.

You can divide corporate gifts into two categories – those which are given externally, to a client or partner company, and those which are given internally, to individuals or your own staff. Our last post focused on gift giving internally for employee appreciation and how those gifts were received. External corporate gift giving can be equally as effective with existing customers as well as prospective customers.

Business people shaking hands

External Corporate Gifts

There are two key advantages to gifting externally – firstly, you can attract new clients and strengthen your brand image, and secondly you can also build better relationships with your existing clients. One gift does not fit all.  

There are several different levels of gift giving. The first of which is the “leave behind”. These gifts are typically items that are not as expensive but that are very functional and useful. This type of gift may stay around the office or on the desk for months, reminding your prospective customer of who you are, giving you increase visibility, brand recognition and an advantage over those that do not have a quality leave behind.

A couple of ideas that might work in the corporate world are a Premium Sticky Note Caddy or perhaps a journal for keeping those valuable meeting notes in one place. Try a notebook that is not only quality, but recycled . . . The Stone. Whether large or small, you always increase the odds of being remembered by leaving a customized “leave behind” with potential customers.

We can help you match product to any situation. Contact us at 423-364-7343 or email us at info@cppproducts.com.

Success starts here

 

Thank you on door

Let Them Know You Care

Year end is typically the time of year that people remember those who have impacted their lives and helped make their businesses successful. This can include businesses and individual customers as well as employees. Does recognition really make a difference? Here are some thoughts that my customers have shared with me on the value of recognition gifts.

  • Business gifts that are tailored to that company remain in the hands of the decision makers for months. This often leads to your company being one of the first to come to mind when something is needed.
  • Customer gifts not only leave a tangible item of value, but they also leave the message of appreciation and value.
  • Employee appreciation gifts and recognition go a long way to letting your employees know that they are important and valued. Gifts are a great way to improve morale.

A good example of how to use gifts for employee incentives and appreciation is how the Embassy Suites of Chattanooga celebrates their housekeeping staff each year during International Housekeepers Week. Whether a t-shirt or an embroidered duffle bag, their housekeeping staff knows they are appreciated.

Are you letting your customers and employees know that you care? Give us a call to plan your year-end gift giving for results that will be remembered: 423-364-7343.

Success Starts Here…

staff recognition

Nothing but smiles.

Embassy Suites/Chattanooga knows they are appreciated.

 

Businessman writing plans

Year-End Planning: Look Back to See What May Be Ahead

The last quarter of the year is not only a time to reflect on the current year to see what has been successful and what could be improved upon, but it is also a time to look forward to plan for the new year.

Looking Back … Review your year for several key points:

  • Was there one campaign, event or product this year that was especially memorable?
  • Which campaign, event or product facilitated interaction with your customers or prospective customers?
  • Which campaign, event or product would you consider a waste of time and money? Why?
  • Did you reach the audience that you were targeting?

Looking Forward … Take what you have learned from the past year and plan for next year. Things to consider:

  • What is your budget for the new year?
  • How do you want to structure your new plan to maximize your return on investment?
  • What events are you planning on attending in the new year?
  • How do you effectively match product to those events?

Reviewing your marketing plan past and present is as important as creating your business plan for the new year. Being deliberate with your plan and having a roadmap to reach your goals are critical to maximizing your return on investment.

Give us a call to review what products have worked this year and what changes need to be made next year – Connections Promotional Products, (423) 364-7343.

Success starts here …

Wood flooring at home

Business Spotlight: Equity Solutions

“We Will Floor You”

Joining us on Chattanooga’s Southside

Equity Solutions is a locally owned and operated flooring company that values honesty and integrity and treats your home as if it were their own. With 30 years’ experience in the flooring industry, they are the professionals that you need to talk with before flooring your home or office.

This great company offer a variety of flooring options, as well as professional installation:

    • luxury vinyl plank (LVP)Happy customer of Equity Solutions
    • luxury vinyl tile (LVT)
    • hardwood
    • engineered wood
    • carpet

They pride themselves on the quality of their work, as well as their commitment to outstanding results. Equity Solutions looks forward to building lasting relationships. Your satisfaction is guaranteed!!

Pictured here is a happy customer who stopped by Equity Solutions’ booth at a recent hospitality vendor fair. This multi-functional tape measure was just the product to complete their marketing plan. The event was a great success. Look for them at their upcoming new showroom at 3425 Alton Park Blvd. in Chattanooga. Call them at (423) 779-7860.

Want your event to be a success? Talk with us about how to match product to your next event.

Connections Promotional Products … Success starts here