The business benefits from corporate gift-giving are multifaceted, spreading like seeds on the wind:
- Increased productivity
- Employee satisfaction
- Longevity in customer relationships.
You can divide corporate gifts into two categories – external gifts to clients and customers and internal gifts to individuals or your own staff. Internal gifts for employee appreciation often encourage your staff and can help build comradery. External corporate gift giving can be equally as effective with existing and prospective customers.
There are two key advantages to gifting externally:
- You can attract new clients and strengthen your brand image
- You can also build better relationships with your existing clients.
One gift does not fit all. There are several different levels of gift giving. The first of which is the “leave behind”. These gifts are typically items that are not as expensive but that are very functional and useful. This type of gift may stay around the office or on the desk for months, reminding your prospective customer of who you are, giving you increase visibility, brand recognition and an advantage over those that do not have a quality leave behind.
A couple of ideas that may work in the corporate world are notebooks with sticky notes and flags or perhaps Bluetooth earbuds. Whether large or small, you always increase the odds of being remembered by leaving a customized “leave behind” with potential customers.
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