In the digital economy, consumers have been empowered like never before. We can become our own hotels and taxi companies with brands like AirBnB and Uber and we can choose to purchase and receive items in infinite ways. We love cutting out “the middle man” whenever possible, hopefully trimming costs or providing an added level of customization. However, we believe that there is incredible value in working with an external marketing partner in your business!
The business owners that we regularly work with are among the hardest workers that we’ve ever encountered. No job is too small and no task is too large to fail to get their attention. The great part of that is that hard work regularly pays off! The downside is that it can leave owners drained because they are pulled in many directions. Having an external marketing partner can alleviate a major contributor to this stressor while also helping your business in these three critical ways.
- Your communications will be more organized and streamlined. If you’re like most business owners we know, the item in front at any given moment can distract you from the big picture. It’s like the dog from the popular Disney movie “Up” who is easily distracted from his first conversation when his sees a squirrel! Having a dedicated marketing partner ensures that your marketing needs are given the attention that they deserve and that schedules are met, even when you’re dealing with distractions.
- An industry expert will help you understand your needs and how your target market reacts to certain products. Marketing partners simply must stay attuned to consumer behavior to have a successful business. Marketing partners also have the benefit of an increased network that can touch a wider market than only one business, giving you a higher multiplication of insights. Wouldn’t you like having the benefit of learning from other companies’ successes and failures?
- Your marketing partner will be able to marry industry trends and pricing discounts with a strategy for what will best help your company. Handling your marketing needs on your own can easily lead to personal bias in decision making. Simply put, business owners can tend to purchase what they like rather than what will work best for the consumer. An outside resource can help provide third party insights on what strategy can work best for you, all while leveraging their buying power to provide you special pricing.
In a world that values DIY, we believe that purchasing marketing materials for an organization is an area where working on your own is simply not worth the savings. Marketing partners provide streamlined and dedicated communication, deeper industry insights, and special pricing that working by yourself simply can’t offer. If we can be helpful to you at CPP, please feel free to reach out. We’d be happy to chat.
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