A Third of Your Market May Respond to Your Sustainable Practices
The market has produced an ever-increasing number of sustainability-minded products in the past decade. From electric vehicles, to recyclable packaging, to marketing materials like these, brands have begun to react to the societal pressure to produce products that are less harmful to the environment.
However, did you know that data shows that your consumers might even be willing to pay more for your services than they have in the past if you focus on sustainability? With Earth Day just around the corner on April 22, it might be time to consider kicking off communicating your company’s sustainable business practices to your customers through your marketing products.
In 2017, Unilever released a study that showed that one out of every three consumers are now buying from brands solely based on their social and environmental impact. Think about that for a second. If you’re not properly communicating the efforts your company is making to be more environmentally-friendly, you could be missing out on a third of your target market! Perhaps an even more impactful statistic in this study is that 21% of people say that they would actively choose brands solely if they made their sustainability credentials clearer in their marketing. Simply put, if your brand has done positive things to reduce the impact you make on the environment, consumers are saying that they’d like to know about it!
Marketing products represent an enjoyable, memorable way to communicate these efforts to your clients. We have numerous products, like these stone-bound journals and these seed packet Thank You cards, that could enable you to communicate these efforts to your current and potential customers, potentially sparking a new conversation about the services that your business provides. Remember that the things your company does to make the world a better place, whether it is being involved in your local community or making a positive impact on the environment, matter significantly to your customers. Make sure that they know!
If we can be of any service, please feel free to reach out. Email us at email@example.com or call 423-364-7343.
This month we would like to spotlight a local website design company. Interactive ID, Inc. designs and builds websites for companies and small businesses around the Southeast. They offer SEO services to help clients appear higher in Google search results, as well as providing graphic design, printing, and other marketing support services.
Owner William Wilkinson gives us insight into what drives his company. “In order to do anything in life you have to foster a relationship that allows two people to interact with each other,” he says. “Communication is very key in what we do. It can make or break a website’s success. As we are interacting, we are trying to identify your clients’ needs as well as yours. We consult with your company to not just design a website for your company, but we are also designing a website that speaks to your clients and customers and gets results.”
In-house brand marketing is an important part of their sales process. They have their logo and brand identity featured on illuminated pens, mugs, and stainless steel wine tumblers. These are offered to clients during meetings, conferences and as thank you gifts. Check out Interactive ID for your web marketing and branding needs (888-623-1891).
Are you ready to expand your marketing plan through the use of products and apparel? We are here to help! With nine years of industry experience, we will work with you and your company to find the correct fit for your marketing plan.
Connections Promotional Products – Kay@cppproducts.com – 423-364-7343
Thinking through retention and return on investment
Retention is a commonly used word in marketing to refer to how long customers or advertising products are kept. It is a measurement of value. Although many people talk about best practices for the greatest return on investment (ROI), they all agree that the longer a customer or promotional item is kept, the greater your ROI. The investment may be time or material cost. Let me tell you a short story about retention from one of my customers.
A local builder wanted product for the home builders show in our area. This is a big event and a huge commitment, so he wanted something that would tie into his booth theme and be kept by potential consumers. Thousands of these would be given away. He had a small budget for us to find a product that would generate interest in his booth and his business and be kept for months after the show. We chose a magnetic dry erase board, because it enhanced his “Take Note” booth theme.
A couple of years after the show, my customer saw firsthand how retention works.
He told me the story with a smile, saying he had gotten a picture from a heating and air company subcontractor two years after the home builders show. That subcontractor was repairing a central unit in a home when he saw our builder’s magnetic dry erase board on the home’s refrigerator. Two years of advertising for the cost of about $1. That is great retention!
Let us work with you and your marketing plan to maximize your ROI. Email Kay@cppproducts.com or call 423-364-7343.
Anyone who has ever sat in an inflatable raft in a swimming pool knows that no one ever simply drifts to where they want to go. When you release control of the raft, the pool’s currents take control and move you without your direction. Leadership expert Michael Hyatt explains strategic planning for business owners in a similar way. Businesses rarely happen upon their dream destinations. Far more often, it takes a dedicated plan with concerted steps to achieve the desired results. If there’s power in a plan for your business, shouldn’t the same principle hold true for your marketing? Taking the time to plan your marketing and promotional budget can have a significant payoff for your business.
First, planning your marketing and promotional budget will prevent you from missing important dates on the calendar. As Hyatt frequently tells his audiences, “What gets scheduled, gets done.” Taking the time to pull out your annual calendar and consider when you’ll need certain items will make your events and promotions much smoother and easier to manage.
Second, planning your marketing and promotional budget can enable you to get the best prices. Frequently, we’ve seen clients who are bumping right against a firm deadline and must pay additional rush shipping costs. These costs are almost always avoidable if the order is placed earliest. Rather than waiting until the week before, take the time to plan with your promotions partner to map out of a schedule for what you’ll need, when you should submit designs, and when it should be ordered. Say goodbye to the overnight shipping charges!
Third, planning your marketing and promotional budget will help you make wiser choices with your money. Time is the most valuable resource in the world. As the old saying goes, “Time is the only thing they’re not making any more of!” Allowing yourself time to make the wisest choice will help you be aware of all your options and identify areas where you might be able to maximize your dollars.
At Connections Promotional Products, we place a significant value on investing in a relationship with our clients. We’d be honored to assist you with your yearly planning! Please feel free to reach out online or by calling 423-364-7343, and we’d be happy to map out the entire year with you.
Join us as we highlight our business of the month, Lookout Valley Chiropractic.
Lookout Valley Chiropractic is a locally owned business with their offices located at 3536 Cummings Hwy #120, Chattanooga. Their history dates back to 1997. Neil Kjos graduated from Life Chiropractic College in 1997 and then moved to Lookout Valley to open his new chiropractic office. In 2017, after twenty years in practice, Dr. Kjos decided to follow a new direction in life but still wanted Lookout Valley Chiropractic to continue to serve the needs of the community. Dr. Kjos and Dr. Matthew Lester met that same year and quickly realized that the two had the same vision for the office and came to an agreement to transition the ownership of the practice.
The mission of Lookout Valley Chiropractic is to provide natural, medicine free, and affordable pain relief and to inspire members of the Chattanooga community to lead a healthy and fulfilled lifestyle. They do not believe in a one size fits all approach. Each patient is treated on an individual basis. Their goal is to create a welcoming environment.
These ladies will be there to greet you wearing their customized scrubs, adding a different level of professionalism to their office and uniformity to their appearance.
Stop by and see Lookout Valley Chiropractic or give them a call at 423-825-5252 for a personalized approach to improve your health.
Do you want to add visual branding through the use of apparel but are not sure how to start? Contact us at 423-364-7343 or email firstname.lastname@example.org.
Are you looking for strategies to make your year more profitable? Of course you are. All the time. You are reviewing budgets, evaluating revenue streams, forming strategic partnerships, and presenting your brand and company image in a consistent, strategic manner. When looking at your 2019 strategic plan, think about these 5 different brand strategies.
- Review last year’s strategies. It is important to evaluate last year’s plan and how it performed in order to move forward. Did you have measurable goals? If you worked on raising awareness last year, maybe this year is the time to shift your focus to conversions.
- Clearly define your company and mission. Whether you are planning personal or company strategies, it is virtually impossible to stay on track and reach goals when there is no clear direction.
- Clearly define who your market is and how you intend to reach them. You have to know who is buying your product or service so that you can build your marketing strategy to attract them. A good company can easily perceive itself as being useful in one way only to discover their customers are using their products in other ways.
- Make sure that your company is clearly and consistently using the brand across all marketing platforms. Well-known product marketing, such as Nike and Coca Cola, are known in part for their consistent message. Because those brands are used consistently through all mediums, the public easily recognizes the logo when seen and often associates a certain image with that logo.
- Form strong partnerships with suppliers and vendors. Working with a small pool of suppliers will insure better service and more buying power.
The start of a new year is the perfect time to review the past and plan new brand strategies to increase your profitability. Let’s make time to talk about what you want to achieve this year. Call us at 423-364-7343 or email us at email@example.com.
Call it an extended Cyber Monday. Many vendors will adjust their prices up in the new year, and by thinking ahead you can save your company money on 2019 promotional products.
Talk to us today about your specific plans or unspecific concepts for promoting your business in 2019. What has sparked your interest in reading this blog over the last several months? Take advantage of 2018 pricing and still purchase quality products with your 2019 marketing budget with this coupon.
We look forward to helping your company make a lasting impression on our community. Call us at 423-364-7343 or email firstname.lastname@example.org.
Special Year-End Opportunity
Place your order by December 26, 2018, and receive an additional 10% off your order.ORDER NOW
We are coming to the end of another year, and your company’s marketing budget may be set already. What place have you given to promotional products? Before you reorder the same promotions you ran this year, we have a few questions to consider.
Some things to think about when looking forward to 2019:
- Did you buy products in 2018 that stayed in the closet or were they asked for?
- Did you reach your target audience?
- Did those products generate discussion and interaction? Were they clever, quality, or best of show?
- How long were they kept?
- When ordering, did you worry about receiving a product on time and what it would look like when it got to you?
- How much money did you spend in employee hours researching products?
Looking back to move forward makes perfect sense. Do you want to make 2019 a more profitable year for your business? Your profit will be in the detail. Schedule a year-end review with us to take place by December 31, 2018, and save an additional 10% on your next order. (Orders will need to be before December 26.)
423-364-7343 or email@example.com
Chris Brogan got it right when he said, “Cultivate visibility because attention is currency.” The best position for your business is the one that gets noticed. What does that mean for your business?
Visibility is being seen, “the capability of being readily noticed, or a measure of the ability of radiant energy to evoke a visual sensation.” It’s being a head taller than the crowd.
How does this translate into currency for your business? Simply put, visibility earns credibility in your community or market which draws in customers. The more you hear about a company, the more likely you will think of them when a need arises or possibly go to them out of curiosity.
What if your company could continue to be visible for months after an event – or even years – and reach hundreds to thousands of people? That’s exactly how promotional products that complement your marketing plan work. Your branded products make a huge number of impressions with their owners, friends, and passersby over the lifespan of that product, impressions that get your company noticed.
Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email firstname.lastname@example.org today.