5 Brand Strategies to Make 2019 More Profitable

5 Brand Strategies to Make 2019 More Profitable

Are you looking for strategies to make your year more profitable? Of course you are. All the time. You are reviewing budgets, evaluating revenue streams, forming strategic partnerships, and presenting your brand and company image in a consistent, strategic manner. When looking at your 2019 strategic plan, think about these 5 different brand strategies.

  1. Review last year’s strategies. It is important to evaluate last year’s plan and how it performed in order to move forward. Did you have measurable goals? If you worked on raising awareness last year, maybe this year is the time to shift your focus to conversions.
  2. Clearly define your company and mission. Whether you are planning personal or company strategies, it is virtually impossible to stay on track and reach goals when there is no clear direction.
  3. Clearly define who your market is and how you intend to reach them. You have to know who is buying your product or service so that you can build your marketing strategy to attract them. A good company can easily perceive itself as being useful in one way only to discover their customers are using their products in other ways.
  4. Make sure that your company is clearly and consistently using the brand across all marketing platforms. Well-known product marketing, such as Nike and Coca Cola, are known in part for their consistent message. Because those brands are used consistently through all mediums, the public easily recognizes the logo when seen and often associates a certain image with that logo.
  5. Form strong partnerships with suppliers and vendors. Working with a small pool of suppliers will insure better service and more buying power.

The start of a new year is the perfect time to review the past and plan new brand strategies to increase your profitability. Let’s make time to talk about what you want to achieve this year. Call us at 423-364-7343 or email us at kay@cppproducts.com.

Save by Ordering Before December 26th!

Call it an extended Cyber Monday. Many vendors will adjust their prices up in the new year, and by thinking ahead you can save your company money on 2019 promotional products.

Talk to us today about your specific plans or unspecific concepts for promoting your business in 2019. What has sparked your interest in reading this blog over the last several months? Take advantage of 2018 pricing and still purchase quality products with your 2019 marketing budget with this coupon.

We look forward to helping your company make a lasting impression on our community. Call us at 423-364-7343 or email kay@cppproducts.com.


Special Year-End Opportunity

Place your order by December 26, 2018, and receive an additional 10% off your order.


Six Questions to Help You Evaluate the Success of Your 2018 Promotional Products

We are coming to the end of another year, and your company’s marketing budget may be set already. What place have you given to promotional products? Before you reorder the same promotions you ran this year, we have a few questions to consider.

Some things to think about when looking forward to 2019:

  • Did you buy products in 2018 that stayed in the closet or were they asked for?
  • Did you reach your target audience?
  • Did those products generate discussion and interaction? Were they clever, quality, or best of show?
  • How long were they kept?
  • When ordering, did you worry about receiving a product on time and what it would look like when it got to you?
  • How much money did you spend in employee hours researching products?

Looking back to move forward makes perfect sense. Do you want to make 2019 a more profitable year for your business? Your profit will be in the detail. Schedule a year-end review with us to take place by December 31, 2018, and save an additional 10% on your next order. (Orders will need to be before December 26.)

 423-364-7343 or kay@cppproducts.com

What Would Get Your Company Noticed?

Chris Brogan got it right when he said, “Cultivate visibility because attention is currency.” The best position for your business is the one that gets noticed. What does that mean for your business?

Visibility is being seen, “the capability of being readily noticed, or a measure of the ability of radiant energy to evoke a visual sensation.” It’s being a head taller than the crowd.

How does this translate into currency for your business? Simply put, visibility earns credibility in your community or market which draws in customers. The more you hear about a company, the more likely you will think of them when a need arises or possibly go to them out of curiosity.

What if your company could continue to be visible for months after an event – or even years – and reach hundreds to thousands of people? That’s exactly how promotional products that complement your marketing plan work. Your branded products make a huge number of impressions with their owners, friends, and passersby over the lifespan of that product, impressions that get your company noticed.

Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email kay@cppproducts.com today.

An Attitude of Gratitude and Thankfulness

Far too often we can get lost in the day to day of being business owners. There are always bills to pay, meetings to attend, and fires that need to be put out. If you’re like me, the answer to “How are you doing?” far too often becomes, “Busy, but good.”

Part of the reason I love the holiday season is that it provides an excellent reminder to pause and reflect on the year and rekindle an attitude of gratitude. No one grows a successful business by themselves, so it’s important to say thank you to the people who have been a part of what you’ve built. We’d encourage you to take time this week to send a message to these groups to let them know how much they’ve meant to you in 2018!

Family and Friends: I’ve been tremendously blessed in my life to have a family and friends that I love with all of my heart. These folks supported me when life has presented challenges, loved me when I’m down, and have pushed me to succeed in so many areas of life. Without my family and close friends, life would not have nearly as much joy and happiness. I am truly grateful for you!

Business Connections: I have the sincere pleasure to have so many friends and connections in the business community in Chattanooga! I believe that Chattanooga is a rare and special place that fosters collaboration and has created an environment that makes all ships sail higher together. The Chattanooga Chamber provides fantastic events that allow us to mix and mingle with business connections, who quickly turn into friends through the various opportunities to interact. I am so happy that I get to work with so many kind, talented people!

Clients: I would be absolutely nowhere without my wonderful clients. Part of what I believe sets my business apart is the service I offer my clients. One of the biggest benefits of this is that I’m able to get to know you and get to be a part of so many lives. Thank you for allowing me the honor of partnering with your business. I wouldn’t have a business if it weren’t for you, and I am honored that you’ve entrusted me with your promotional dollars. I sincerely hope that I’ve done you proud. As a thank you to our clients, please check out our client Facebook page that is designed just for you.

Happy Thanksgiving everyone!

Join the experience

Be Seen. Be Remembered.

When you think of a city, you tend to think first of the most visible aspects of it: the Eiffel Tower, the Golden Gate Bridge, or the Statue of Liberty. When you start to plan for a general experience, you also start thinking of the most visible aspects of it: the beach, the stadium, or the finish line. Along with these high visibility things come many other sights and sounds that build together into a memorable experience.

What if your company could add to one of these enjoyable experiences with a product that would remind people of good times every time they saw it? Branded products can do that.

Billboards and commercials have their own influence, but they can be more easily ignored than a product your customer uses for several months after the event.

Promotional product facts:

  • Promotional products are kept an average of 8 months.
  • 60% of consumers state they would be more likely to do business with the advertiser who gave them a useful promotional product.
  • 58% of U.S. consumers own promotional shirts.
  • 50% of U.S consumers own promotional writing instruments.
  • 50% of U.S. consumers own promotional bags.

In a 2012 BMPA Research survey, 87% of respondents said they kept a promotional gift for over a year and 30% said they kept it for as long as four years. That kind of brand visibility is priceless, because products worn or use in public are seen hundreds, even thousands, of times, building credibility for the brand each time.

The more your brand is seen, the more it is remembered. Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email kay@cppproducts.com today.

 Connections Promotional Products
Your Branded Strategy

7 Tips on Selecting a Strategic Marketing Partner

What criteria will you use the next time you select a strategic service provider (i.e. marketing partner or promotional products company) as a business partner to advance your company? We talked about the value of doing this earlier this month, so here are 7 tips on selecting a strategic marketing partner. (These points were taken from an article by Kathleen Jordan, a senior project manager at Source One Marketing.)

  1. Talent and Functional Expertise. What is the range of services the potential partner being considered offers and are they equipped to handle the job?
  2. Account Management. If ongoing issues arise that need to be addressed, do you feel confident the potential partner can navigate and address the issue in a timely manner?
  3. Industry/Category Expertise. Consider how the potential partner’s previous experience in your industry or category (or lack thereof) can be utilized to differentiate your company from competing brands, products and services.
  4. Executional Excellence. Ask potential partners for case studies. Look at tactics and strategies to determine if the potential partner can accurately achieve your vision.
  5. Cultural Fit. Because this connection and co-working relationship is so crucial, it is important that potential partners share similar perspectives and values.
  6. Adaptability. A potential partner that recognizes and willingly suggests necessary changes in direction or strategy and takes ownership of implementation is an asset.
  7. Demonstrated Commitment to Working with Other Strategic Partners. It is critical when working with several strategic partners that all parties are willing to communicate and work well with one another in the best interest of your company.

In summary, it is simple. Know who you are working with and make sure they are a good “fit” on all levels. After all, they are an extension of your business image.

Contact us at kay@cppproducts.com or 423-364-7343.

Connections Promotional Products
Your Branded Strategy 

The Return on a Relationship with a Marketing Partner

In the digital economy, consumers have been empowered like never before. We can become our own hotels and taxi companies with brands like AirBnB and Uber and we can choose to purchase and receive items in infinite ways. We love cutting out “the middle man” whenever possible, hopefully trimming costs or providing an added level of customization. However, we believe that there is incredible value in working with an external marketing partner in your business!

The business owners that we regularly work with are among the hardest workers that we’ve ever encountered. No job is too small and no task is too large to fail to get their attention. The great part of that is that hard work regularly pays off! The downside is that it can leave owners drained because they are pulled in many directions. Having an external marketing partner can alleviate a major contributor to this stressor while also helping your business in these three critical ways.

  1. Your communications will be more organized and streamlined. If you’re like most business owners we know, the item in front at any given moment can distract you from the big picture. It’s like the dog from the popular Disney movie “Up” who is easily distracted from his first conversation when his sees a squirrel! Having a dedicated marketing partner ensures that your marketing needs are given the attention that they deserve and that schedules are met, even when you’re dealing with distractions.
  2. An industry expert will help you understand your needs and how your target market reacts to certain products. Marketing partners simply must stay attuned to consumer behavior to have a successful business. Marketing partners also have the benefit of an increased network that can touch a wider market than only one business, giving you a higher multiplication of insights. Wouldn’t you like having the benefit of learning from other companies’ successes and failures?
  3. Your marketing partner will be able to marry industry trends and pricing discounts with a strategy for what will best help your company. Handling your marketing needs on your own can easily lead to personal bias in decision making. Simply put, business owners can tend to purchase what they like rather than what will work best for the consumer. An outside resource can help provide third party insights on what strategy can work best for you, all while leveraging their buying power to provide you special pricing.

In a world that values DIY, we believe that purchasing marketing materials for an organization is an area where working on your own is simply not worth the savings. Marketing partners provide streamlined and dedicated communication, deeper industry insights, and special pricing that working by yourself simply can’t offer. If we can be helpful to you at CPP, please feel free to reach out. We’d be happy to chat.

Connections Promotional Products
Your Branded Strategy

Fall is in the air

You’re Invited! New Opportunities Start This Fall

With the cooler temperatures that accompany fall come a refreshing energy and the change of seasons. Connections Promotional Products is happy to announce an exciting change that will allow us to better serve our customers.

We have created a closed Facebook page that will be available to our existing customers by invitation.  The purpose of this page is to keep you up to date with new products, special pricing, and new trends as they become available, putting you ahead of your competition.  If you are an existing customer of Connections Promotional Products, here is your invitationIf you are not one of our customers, what are you waiting for?

Email us at kay@cppproducts.com or give us a call at 423-364-7343 to take your marketing plan to a new level.

Connections Promotional Products
Your Branded Strategy

Three Ways to Give Great Holiday Gifts to Clients (Part Two)

In a world full of emails, text messages, and virtual meetings, there remains something special about receiving a package from someone. The surprise of receiving the gift, the knowledge that someone thought of you, and the smile produced by the gift itself can last far beyond the actual use of the item that was given. We know there is more to the holiday season than giving, but isn’t giving and receiving presents fun?

If you haven’t read our previous article, take a few minutes to see three of the biggest things you should avoid when giving clients gifts during the holiday season. Gift-giving is a tremendous opportunity to share your appreciation with clients and partners, but done improperly, a gift can lose its impact. However, we believe  the holiday season can also present stellar opportunities for your business to impress upon your clients how much you appreciate them. Here are three key things to keep in mind as you plan out your holiday gift-giving strategy.

DO… put your customer first instead of your company. Gifts that solely seek to serve your company’s marketing goals might not be the best option. While we love branded products, be careful with emblazoning your logo on items you’re giving your clients. Frequently clients work with multiple vendors or need to remain private about working with outside organizations. Make sure your focus is on thanking them above advertising for your own business during this season.

DO… consider a charitable donation in their honor. One of the most impactful, fail-safe options is to give a donation in your client’s honor. Frequently, businesses can be overwhelmed with trinkets and baked goods and your well-intentioned gift can fall through the cracks. However, when you make a difference in the things that matter most to your clients, you’re letting them know you value them deeply and you’ve been paying attention to what matters most to them. To make the biggest impact, select an organization that matters most to your client, not just one that matters to you. You’ll be amazed at their heartfelt appreciation!

DO… be aware of your client’s gift receiving policies. The most well-intentioned gifts can turn unfortunate if they go against the recipient’s company policies. Keep in mind that this isn’t always as dramatic as being construed as bribery. Often, companies have policies about receiving gifts that are only given to certain departments. The reason for this is that other departments that are not client-facing are frequently left out of this, creating an issue in the organization. Similarly, many nonprofits, organizations, or businesses are not allowed to receive certain types of gifts, such as wine or gift cards. Make sure you’re aware what restrictions are in place prior to purchasing and delivering the gift.

Connections Promotional Products
Your Branded Strategy