In a world full of emails, text messages, and virtual meetings, there remains something special about receiving a package from someone. The surprise of receiving the gift, the knowledge that someone thought of you, and the smile produced by the gift itself can last far beyond the actual use of the item that was given. We know there is more to the holiday season than giving, but isn’t giving and receiving presents fun?
If you haven’t read our previous article, take a few minutes to see three of the biggest things you should avoid when giving clients gifts during the holiday season. Gift-giving is a tremendous opportunity to share your appreciation with clients and partners, but done improperly, a gift can lose its impact. However, we believe the holiday season can also present stellar opportunities for your business to impress upon your clients how much you appreciate them. Here are three key things to keep in mind as you plan out your holiday gift-giving strategy.
DO… put your customer first instead of your company. Gifts that solely seek to serve your company’s marketing goals might not be the best option. While we love branded products, be careful with emblazoning your logo on items you’re giving your clients. Frequently clients work with multiple vendors or need to remain private about working with outside organizations. Make sure your focus is on thanking them above advertising for your own business during this season.
DO… consider a charitable donation in their honor. One of the most impactful, fail-safe options is to give a donation in your client’s honor. Frequently, businesses can be overwhelmed with trinkets and baked goods and your well-intentioned gift can fall through the cracks. However, when you make a difference in the things that matter most to your clients, you’re letting them know you value them deeply and you’ve been paying attention to what matters most to them. To make the biggest impact, select an organization that matters most to your client, not just one that matters to you. You’ll be amazed at their heartfelt appreciation!
DO… be aware of your client’s gift receiving policies. The most well-intentioned gifts can turn unfortunate if they go against the recipient’s company policies. Keep in mind that this isn’t always as dramatic as being construed as bribery. Often, companies have policies about receiving gifts that are only given to certain departments. The reason for this is that other departments that are not client-facing are frequently left out of this, creating an issue in the organization. Similarly, many nonprofits, organizations, or businesses are not allowed to receive certain types of gifts, such as wine or gift cards. Make sure you’re aware what restrictions are in place prior to purchasing and delivering the gift.
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