Anyone who has ever sat in an inflatable raft in a swimming pool knows that no one ever simply drifts to where they want to go. When you release control of the raft, the pool’s currents take control and move you without your direction. Leadership expert Michael Hyatt explains strategic planning for business owners in a similar way. Businesses rarely happen upon their dream destinations. Far more often, it takes a dedicated plan with concerted steps to achieve the desired results. If there’s power in a plan for your business, shouldn’t the same principle hold true for your marketing? Taking the time to plan your marketing and promotional budget can have a significant payoff for your business.
First, planning your marketing and promotional budget will prevent you from missing important dates on the calendar. As Hyatt frequently tells his audiences, “What gets scheduled, gets done.” Taking the time to pull out your annual calendar and consider when you’ll need certain items will make your events and promotions much smoother and easier to manage.
Second, planning your marketing and promotional budget can enable you to get the best prices. Frequently, we’ve seen clients who are bumping right against a firm deadline and must pay additional rush shipping costs. These costs are almost always avoidable if the order is placed earliest. Rather than waiting until the week before, take the time to plan with your promotions partner to map out of a schedule for what you’ll need, when you should submit designs, and when it should be ordered. Say goodbye to the overnight shipping charges!
Third, planning your marketing and promotional budget will help you make wiser choices with your money. Time is the most valuable resource in the world. As the old saying goes, “Time is the only thing they’re not making any more of!” Allowing yourself time to make the wisest choice will help you be aware of all your options and identify areas where you might be able to maximize your dollars.
At Connections Promotional Products, we place a significant value on investing in a relationship with our clients. We’d be honored to assist you with your yearly planning! Please feel free to reach out online or by calling 423-364-7343, and we’d be happy to map out the entire year with you.
Connections Promotional Products
“Your Branded Strategy”