We asked Julia Kurschner, marketing director of Choices of Chattanooga, to rate the support she receives in selecting “the right stuff” to attract her target audience, among the many product options available. Here is what she said.
Who Is Choices of Chattanooga?
Choices of Chattanooga exists to educate, support and empower women and men in our community. Since 1985, Choices has been dedicated to providing a safe, confidential place where women and men can receive accurate information, medical services and practical help without judgment or bias.
Julia summed up the mission statement with, “No matter what, we are here for you…”. Their job is to love people to the best of their ability.
How This Chattanooga Nonprofit Organization Marketed Itself in the Past:
Q: How have you used promotional products in your marketing plan in the past?
Julia responded that “we didn’t have much before … it was pretty lame”. When she came to Choices, they were ordering the same pens, rack cards and magnets as they had ordered for years.
Q: How did you order promotional products before using Connections Promotional Products? What was the process like?
We went through a printing company that only had so many products. The selection was very limited, and we had to handle finding products that we wanted without suggestions or input from that company. We just ordered the same thing every year.
Q: How did that process work – were there any problems or concerns?
There was no one there to advocate for us if there was a problem.
Q: How much of your time was spent getting promotional products for your events?
If we had a problem with the order, the time spent in getting it corrected could sometimes be hours of wasted time on the phone with no one person to go to. The quality of the product was not an issue.
How This Chattanooga Nonprofit Organization Markets Itself Today:
Q: How has the process changed since using Connections Promotional Products?
Great, when we have an event and we don’t know what we want or what might work for us, you give us suggestions. This allows me to spend my time on my job instead of spending hours online looking for promotional products and not knowing what will work and what might not.
Q: How do you use promotional products now?
We use products specifically for campus things, fairs, donor gifts and small groups. We have campus ministries and small talk series on campus where we like to leave group members something that they will use and remember that we are there. We have used products like chap sticks, smart wallets, ear buds and car chargers that have been a big success. These have all been received very well.
Q: How does the time you spend on ordering products compare since using Connections Promotional Products?
I spend much less time on the product end of the event. We email you about a couple of months in advance with the event, its purpose, target audience and a few other things and set a meeting for us to talk in person. You bring us thoughts and ideas and we choose from there to fit our budget for that event, and we are confident in the quality of the product. We now have someone advocating for us, and there is a face behind the company.
Q: Why do you think someone should use Connections Promotional Products?
We would recommend you to others without hesitation. You help companies figure out what they need. In our case, we attract more people to our booth or event because we have “the right stuff”. It is much easier to start conversation when people are excited to come by and talk. It makes going to all of these things so much more fun.