Top Three Customer Gift Ideas for 2016 Option 3 – Premiums

blog-post-11-10-16-rosewood-wine-glassMost businesses and agencies agree that showing appreciation to their valued customers, referral sources and employees is a wonderful idea and that they “should” do something like. Often busy schedules and lack of ideas are the some of the reasons why the process comes to an abrupt halt.

This week we will explore through our blog posts the third of our of the top customer gift options to help make your customer gift giving a little easier.

According to the Advantages publication, the top three gift options for customer gift giving are:

  1. Edible Treats –Food gifts
  2. Kits –Items that belong together
  3. Premiums – Higher-end items that have a high retention value

Premiums, the third customer gift option, focuses on higher-end items that will always have a place in gift giving. What do Premiums look like in 2016 gift giving?

Premiums:

Premiums are higher-end items that will always have a place in any gifting program. Whether it is a Rosewood wine glass set, a 26 oz. insulated tumbler, a Bluetooth speaker or a Golf tin, customers and clients appreciate the extra time and money you may spend to give them something of value.

For more premium options that you might to consider before year end, contact us by email at info@cppproducts.com or call us at 423-364-7343.

 

Connections Promotional Products

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Top Three Customer Gift Ideas for 2016 Option 2 – Kits

11-1-16-jhm-kit-f0ff64a9-093c-4cc8-91d3-db0772a3dfadMost businesses and agencies agree that showing appreciation to their valued customers, referral sources and employees is a wonderful idea and that they “should” do something like. Often busy schedules and lack of ideas are the some of the reasons why the process comes to an abrupt halt.

Over the next 2 weeks, we will continue exploring through our blog posts three of the top customer gift options to help make your customer gift giving a little easier.

According to the Advantages publication, the top three gift options for customer gift giving are:

  1. Edible Treats – Food gifts
  2. Kits – Items that belong together
  3. Premiums – Higher-end items that have a high retention value

The second customer gift option is based on combining items that are perceived to belong together into a kit. Let’s explore the second of those options and how you and your agency or business can show your appreciation in 2016.

Kits:

Kits are composed of a number of items that are packaged together as a gift. They are incredibly valuable for several reasons:

  1. There are more opportunities to stay on your customers’ minds throughout the year.
  2. There is only one setup fee for all products in the kit.
  3. All items are packaged together, so all you have to do is give them out.

Check out four of our “Kit” ideas ranging in price from $17 – $51. If these don’t work for you, ask about creating your own. Contact us by email at info@cppproducts.com or call us at 423-364-7343 for more ideas.

 

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Top Three Customer Gift Ideas for 2016 Option 1 – Edible Treats

10-24-16-edible-giftsMost businesses and agencies agree that showing appreciation to their valued customers, referral sources and employees is a wonderful idea and that they “should” do something like a thank you gift. Often busy schedules and lack of ideas are the some of the reasons why the process comes to an abrupt halt.

Over the next few weeks, we will explore through our blog posts three top customer gift options to help make your customer gift giving a little easier.

According to the Advantages publication, the top three gift options for customer gift giving are:

  1. Edible Treats – Food gifts
  2. Kits – Items that belong together
  3. Premiums – Higher-end items that have a high retention value

Let’s explore the first of those options and how you and your agency or business can show your appreciation in 2016.

Edible Treats

Extravagant food gifts are always well received and your brain remembers them even if you’re left with only a branded box. Typically, if it isn’t something they would go out and buy for themselves, it will be appreciated.

Check out some ideas in our “Edible treats” catalog or contact us by email at info@cppproducts.com or call us at 423-364-7343 for more ideas.

 

Connections Promotional Products

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What to Remember When Client Gift Giving in 2016

Here are a few things to remember to make your 2016 client gifting a success.

 

Do: Be aware of your client’s gift receiving policies. For example, universities, government agencies and non-profits have guidelines in place to reject gifts of certain dollar amounts and product categories. Do your homework so that you don’t cross those lines.

Do: Put your customer first when developing and executing the gifting program. Your focus should be on thanking your customers for their business.

Don’t: Wait until the last minute to come up with gift ideas. Effective gift giving programs start their process as early as September.

Don’t: Don’t give everything away the week of Christmas. Customers are being bombarded that time of year. Take a look at the last quarter or even other times during the year to ensure that your gift will be opened.

Effective client gift giving builds a giving program around your customer, not your sales team. Let us help you with your client gifting program this season.

Connections Promotional Products

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Have You Said “Thank You?”

It’s the last quarter of the year, and businesses and nonprofits are looking at the many different facets of their business. This is typically when budgets are analyzed for their effectiveness, employees are being evaluated for year-end bonuses, and budgets are being finalized for the coming year. Although the month of December is not the best time to give your customers gifts, the last quarter is.

Studies conducted by ASI (Advertising Specialties Institute) show us that customers who receive thank you gifts are 60% more likely to contact you for future business. Here are some things to remember when gifting.

When should we consider giving gifts?

  • Any time throughout the year.
  • Normally December is not a good time because of the sheer volume of gifting that happens during that month.
  • Before budgeting for the next year. This will ensure that you will be in their mind’s eye during that time.
  • When a customer does business with you.
  • To thank referral sources.

Whom should we consider thanking?

  • Executives
  • Small business owners
  • Employees
  • Donors
  • Board members
  • Referral sources

What types of gifts should we consider? (One size does not fit all!)

  • Gifts that match the level of involvement with your company
  • Gifts that are useful and will be visible
  • Gifts that are valued
  • Gifts that are unique

Remember those who help make your business a success.  Let us help you say “thank you” with gifts that earn REWARDS or other products that you can find on our website.

Success starts here … Connections Promotional Products or call 423-364-7343.

nonprofit marketing strategy choices chattanooga

Nonprofit Business Spotlight: Choices of Chattanooga

Choices is a local nonprofit that exists to educate, support and empower women and men in the community. Since 1985, they have been dedicated to providing a safe, confidential place where women and men can receive accurate information, medical services and practical help without judgment or bias.

They provide free, confidential services to men and women regardless of race, color, religion, sex, gender identity, sexual orientation, national origin or disability. Some of the services offered include:

  • Lab-grade pregnancy testing
  • Ultrasounds
  • Accurate information on all options
  • Medical consultations
  • Support for men
  • STD/STI information and education
  • First time parenting program
  • After abortion counseling and support
  • Referrals

Choices attends community events like UTC campus events, festivals, and fairs. They have campus ministries and a small talk series on UTC campus where they like to bring more awareness to their organization.

To reach their audience we carefully choose products that will be kept and used such as lip balm, water bottles, and selfie sticks.

Choices provides a supportive environment, daily hours, a 24-hour hotline and two convenient locations. If you find yourself or a family member in need of help, contact Choices by calling (423) 892-0803.

Taking Advantage of Upcoming Events

How can you take advantage of upcoming events?

Here is one potentially lucrative September opportunity that you won’t want to miss.

This September thousands of athletes and spectators from across the world will be traveling to Chattanooga, TN for the 2016 Little Debbie Ironman competition. With increased traffic comes increased visibility. How are you going to ensure your business is doing everything possible to capitalize on this unique opportunity?

Last year, according to the Times Free Press, this event was expected to bring in 12,000 visitors and give Chattanooga an $11 million economic boost. These numbers don’t appear to reflect local spectators who will also be there, and this year these totals promise to be even higher.

So, the question is, how can you use promotional products to ensure your business is taking advantage of those increased numbers to increase your visibility? Here are some tips:

  1. Choose products to appeal to the population. The Little Debbie Ironman competition is a perfect event to coincide with the re-branding of the city as an outdoor haven internationally. Choose products that are also going to be cohesive and appeal to the outdoorsy athletes who are traveling to the Scenic City.
  2. Choose products that are useful. The more useful the product, the longer someone is going to hold on to it and the more times they will be exposed to your brand. Make sure you are selecting products that Ironman competitors and/or spectators will not want to leave the city without.
  3. Choose products that are unique. As useful as a product may be, don’t let it be something the athletes are already going to have in their fanny packs. Choose items that are going to have people talking and making sure they get one of their own.

Using these tips you are sure to get the best return on your investment and direct the increased traffic into your business. Check out outdoor necessities you will want to consider.

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How to Turn Those Missed Opportunities Into Future Customers

Have you ever attended an event and realized that it would have been a key marketing event for your company, but you just didn’t consider the possibility beforehand?

As business owners we are faced with many different jobs and responsibilities. When opportunities present themselves, we are often covered up with our everyday responsibilities and our existing customers. By taking advantage of marketing opportunities when they are presented, we can potentially grow our business and customers with only a little extra effort.

Here are some points to remember:

  1. Plan ahead. Look at key events that are happening in your area a minimum of 1 – 2 months ahead and evaluate if that is your target market.
  2. Manage your time. Make sure to include time in your schedule once a month to look ahead.
  3. Make use of interns or other employees for research.
  4. Take something with you. Does your presence at the event include matching product to enhance your marketing plan?
  5. Call a professional. We don’t have to be an expert at everything! Find a reputable promotional products company to help guide you.
  6. Stop making excuses! Yes, we are all busy, but when we have an effective growth plan in place and follow it, our business will consistently grow.

Don’t miss out on your next opportunity! Call a professional today.