Event Promotional Items

Things you might want to consider for upcoming events

I have gotten many calls over the years from prospective customers wanting “just something cheap” to giveaway at an event that they will be attending.  Imagine having an audience of tens of thousands of people that could leave with a positive impression of your company. This requires thought and knowledge of your market if you are going to be successful in marketing your company. 

Some points that you might want to think about…

  • Will there be room for your branded tent or banners?  Items such as imprinted event tents and banners can be seen above the masses of people and reused at all events, thus presenting a consistent image of your company.  Stand out from the crowd!
  • Who will you be targeting?  Make every dollar count by matching the product to the event and who will be attending it.
  • Continue your branding on even the least expensive product.  Promotional products should be considered advertising and approached with the same message as other components of your marketing plan. Remember that your giveaway should not be junk.  You want it to be unique, useful and have a high retention value.  According to industry studies, promotional products are kept an average of 6 months.  At an average cost of $0.04 per view per impression, promotional products are a very cost-effective form of advertising.
  • Make sure to carry your company image through on your apparel and company name badge.  Again, this is all about presenting your company image as many times as possible and reinforcing your brand through repetition.
  • Don’t look for the cheapest item possible.  Have a qualified promotional products expert help you tailor your giveaways to enhance your company image as well as provide you with a product that will be talked about for months to come.  That can easily be done on a budget when you have the help of someone that is knowledgeable in the industry.

Cheapest is not necessarily the best. If you don’t have someone to back the product up.  We are here to help you with your next event and to maximize your marketing budget. Give us a call today at 423-364-7343 or email us at kay@cppproducts.com

Connections Promotional Products… matching branded product to your marketing plan.

Connections Promotional Products

Your Branded Strategy

Taking Advantage of Upcoming Events

How can you take advantage of upcoming events?

Here is one potentially lucrative September opportunity that you won’t want to miss.

This September thousands of athletes and spectators from across the world will be traveling to Chattanooga, TN for the 2016 Little Debbie Ironman competition. With increased traffic comes increased visibility. How are you going to ensure your business is doing everything possible to capitalize on this unique opportunity?

Last year, according to the Times Free Press, this event was expected to bring in 12,000 visitors and give Chattanooga an $11 million economic boost. These numbers don’t appear to reflect local spectators who will also be there, and this year these totals promise to be even higher.

So, the question is, how can you use promotional products to ensure your business is taking advantage of those increased numbers to increase your visibility? Here are some tips:

  1. Choose products to appeal to the population. The Little Debbie Ironman competition is a perfect event to coincide with the re-branding of the city as an outdoor haven internationally. Choose products that are also going to be cohesive and appeal to the outdoorsy athletes who are traveling to the Scenic City.
  2. Choose products that are useful. The more useful the product, the longer someone is going to hold on to it and the more times they will be exposed to your brand. Make sure you are selecting products that Ironman competitors and/or spectators will not want to leave the city without.
  3. Choose products that are unique. As useful as a product may be, don’t let it be something the athletes are already going to have in their fanny packs. Choose items that are going to have people talking and making sure they get one of their own.

Using these tips you are sure to get the best return on your investment and direct the increased traffic into your business. Check out outdoor necessities you will want to consider.

Success starts here …