Event Promotional Items

Things you might want to consider for upcoming events

I have gotten many calls over the years from prospective customers wanting “just something cheap” to giveaway at an event that they will be attending.  Imagine having an audience of tens of thousands of people that could leave with a positive impression of your company. This requires thought and knowledge of your market if you are going to be successful in marketing your company. 

Some points that you might want to think about…

  • Will there be room for your branded tent or banners?  Items such as imprinted event tents and banners can be seen above the masses of people and reused at all events, thus presenting a consistent image of your company.  Stand out from the crowd!
  • Who will you be targeting?  Make every dollar count by matching the product to the event and who will be attending it.
  • Continue your branding on even the least expensive product.  Promotional products should be considered advertising and approached with the same message as other components of your marketing plan. Remember that your giveaway should not be junk.  You want it to be unique, useful and have a high retention value.  According to industry studies, promotional products are kept an average of 6 months.  At an average cost of $0.04 per view per impression, promotional products are a very cost-effective form of advertising.
  • Make sure to carry your company image through on your apparel and company name badge.  Again, this is all about presenting your company image as many times as possible and reinforcing your brand through repetition.
  • Don’t look for the cheapest item possible.  Have a qualified promotional products expert help you tailor your giveaways to enhance your company image as well as provide you with a product that will be talked about for months to come.  That can easily be done on a budget when you have the help of someone that is knowledgeable in the industry.

Cheapest is not necessarily the best. If you don’t have someone to back the product up.  We are here to help you with your next event and to maximize your marketing budget. Give us a call today at 423-364-7343 or email us at kay@cppproducts.com

Connections Promotional Products… matching branded product to your marketing plan.

Connections Promotional Products

Your Branded Strategy

6 statistics you might want consider

Trade Shows: Are They A Smart Use of Your Marketing Budget?

6 Statistics You Might Want Consider

At the beginning of each new year, companies, non-profits, and associations go into the year with marketing budgets set and event schedules planned. Many of those companies include a portion of their annual budget for attending trade shows, but are trade shows really worth the money?

Six statistics you might want to consider when making your decision:

  • The #1 reason for attending (not exhibiting) trade shows is to see new products. 92% of trade show attendees say they are looking for new products. [1]
  • 81% of trade show attendees have buying authority. [2]
  • The average attendee spends 8.3 hours viewing trade show exhibits at a show or exhibition. [3]
  • 83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing-related objective for trade shows. [4]
  • The top 3 sales-related objectives at trade shows intend to manage and engagement relationships. Above all else, exhibitors want to meet with existing customers, key customers, and prospective customers. [4]
  • 67% of all attendees represent a new prospect and potential customer for exhibiting companies. This means trade shows are always rich in new business targets for you. [3]

What conclusions can you draw from these statistics? How important is extending your company image through branded products? Given the high percentage of decision makers that are present and the fact that 92% of attendees are there to see new products, do you really want to look like everyone else? Or would you prefer to stand out from the crowd with a smart branded strategy?

Connections Promotional Products … “Your Branded Strategy”


[1] CEIR: The Role and Value of Face to Face

[2] CEIR: The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget

[3] Exhibit Surveys, Inc.

[4] CEIR: Changing Environment Study

Trade Show Promotional Products and Giveaways – How to Increase Your Return

Over the years, I have worn many different “hats” at trade shows: I have featured my own company, I have sold product to others in attendance, and I have attended trade shows myself as a consumer.

Each time, I have witnessed the same unfolding process: As you walk by a trade show display table, you are bombarded by salespeople wanting to sell you something and give you free things. You fill your bag with all sorts of useless items, go home and dump most of them in the garbage.

So what products get kept, and what goes in the garbage? Are they working for your company, or are they a waste of your money? Let me help you sort through the “who, what, when, where, why and how” to promotional products, so that your company will stand out from the crowd.

Who is your target market?

  • Products should appeal to those that are going to use them
  • Products should communicate who you are to prospective customers

What product is the best for your company?

  • It should relate to your industry
  • It should be interesting and useful
  • It should match your marketing plan

When is product an effective marketing tool?

  • When you make a connection a customer
  • When product matches your marketing plan
  • When product reaches your target market

Where do I use promotional products?

  • General giveaways
  • Employee appreciation gifts
  • Existing customers
  • Prospective customers

Why do promotional products work for some and not for others?

  • Attitude – If you are excited, customers will be excited
  • A well matched product invites interaction with your company

How do you use promotional products?

  • To enhance your marketing plan
  • To say thank you
  • To say, “we should do business together”

The bottom line is that when you think through even the smallest component of an advertising campaign, you improve your return on investment. Partner with a knowledgeable promotional products company that specializes in that area and that takes the time to know you and your company’s vision.

Connections Promotional Products

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