July Tip: Summer Is Peak Golf Season

Greetings to all of you who follow Connections Promotional Products! We are excited to enhance our services with a change in our social media format. Our focus over the years has been to provide our customers with relevant industry information and examples of practical applications of how our customers use products in their marketing plans. Now for the next step …

Each month we will be posting a tip of the month. These tips will be based on several different factors including seasonal trends, product information, and successes that our customers have shared.

July 2019 – Tip of the Month

Do you want to have an effective marketing plan that will target a $84 billion industry that is at its peak from May – October of each year? Check out the golf industry. Whether you are sponsoring tournaments or finding a golf gift for your good customers, there is something for everyone.

Golf and outdoor activities are a wonderful opportunity to optimize your marketing dollars and increase visibility and product retention.  Contact us for options within your budget that will make you stand out from the crowd.

Connections Promotional Products

“Your Branded Strategy”

How Visible Could Your Brand Become?

Bags from a clothing store. Pencils in an office tray. Ball caps on kids on a field trip. The brands and taglines we see on promotional products like these leave an impression on us. The greater the impression, the more the brand has raised its visibility.

Visibility in the advertising and marketing world refers to how many times you are seen in different markets and many places. So, how does branded apparel increase your brand’s visibility?

A couple of years ago my son attended a chamber luncheon with me. He was a graduate assistant to the UTC Mocs basketball team and was going to be graduating with his master’s degree soon.  It was important for him to talk to people now about his future. He came to the luncheon wearing his embroidered Mocs shirt.

As we walked in, the first person to whom I introduced him was a local banker. You may be thinking, “How can a banker help with a future coaching career?” Well, the first question he asked my son was, “Are you with the Mocs?” This started a discussion in which the banker stated that he knew various coaches with colleges and schools in the area. He was willing to help my son make connections. The next person to whom I introduced my son had almost the exact same response.

That’s visibility through apparel.  But what about visibility and merchandising?

How many times have you gone somewhere on vacation and taken a souvenir hat or shirt home with you, or better yet, how many times have you won apparel at a golf tournament? Businesses spend millions of dollars each year on branded apparel to make sure that they are remembered for years to come.

Increasing your visibility through the use of apparel is a marketing strategy that will not only yield a great return on your investment but will also provide your company visibility for many years to come. We are your apparel partner that understands the importance of branded apparel throughout your marketing plan. From uniforms to merchandising, we can help.

Connections Promotional Products can unleash your branded strategy through increased visibility.

Connections Promotional Products
423-364-7343
Your Branded Strategy”

A greener approach to business

Earth Day is April 22nd, 2019!

Are you and your business working toward a greener approach to business? Browse these product ideas:

  • Recycling is often the first thing that comes to mind when thinking of eco-friendly marketing approaches. This Eco Stowaway Sticky Jotter uses recycled cardboard for its paper, sticky tabs, and pen. Or if you wanted only pens, consider these colorful WideBody® pens made from mostly recycled plastic.
  • Sustainable materials fit the bill for eco-friendliness and make subtle sense when taking a green approach to marketing your business. Cork coasters come in many shapes to help set your message apart. Your customers or clients will use them repeatedly, which is another boost to the environment, making products like these sturdy, BPA-free, US-made, reusable water bottles a strong choice as well.
  • Products that are made locally potentially use fewer resources and transportation emissions to get to you, like this organic lip balm.

With Earth Day coming Monday, April 22, share the responsible side of your company’s services by using eco-friendly promotional products like these. Call us to discuss how sustainable promotional products could further your marketing goals.

423-364-7343 or kay@cppproducts.com

What Would Get Your Company Noticed?

Chris Brogan got it right when he said, “Cultivate visibility because attention is currency.” The best position for your business is the one that gets noticed. What does that mean for your business?

Visibility is being seen, “the capability of being readily noticed, or a measure of the ability of radiant energy to evoke a visual sensation.” It’s being a head taller than the crowd.

How does this translate into currency for your business? Simply put, visibility earns credibility in your community or market which draws in customers. The more you hear about a company, the more likely you will think of them when a need arises or possibly go to them out of curiosity.

What if your company could continue to be visible for months after an event – or even years – and reach hundreds to thousands of people? That’s exactly how promotional products that complement your marketing plan work. Your branded products make a huge number of impressions with their owners, friends, and passersby over the lifespan of that product, impressions that get your company noticed.

Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email kay@cppproducts.com today.

Join the experience

Be Seen. Be Remembered.

When you think of a city, you tend to think first of the most visible aspects of it: the Eiffel Tower, the Golden Gate Bridge, or the Statue of Liberty. When you start to plan for a general experience, you also start thinking of the most visible aspects of it: the beach, the stadium, or the finish line. Along with these high visibility things come many other sights and sounds that build together into a memorable experience.

What if your company could add to one of these enjoyable experiences with a product that would remind people of good times every time they saw it? Branded products can do that.

Billboards and commercials have their own influence, but they can be more easily ignored than a product your customer uses for several months after the event.

Promotional product facts:

  • Promotional products are kept an average of 8 months.
  • 60% of consumers state they would be more likely to do business with the advertiser who gave them a useful promotional product.
  • 58% of U.S. consumers own promotional shirts.
  • 50% of U.S consumers own promotional writing instruments.
  • 50% of U.S. consumers own promotional bags.

In a 2012 BMPA Research survey, 87% of respondents said they kept a promotional gift for over a year and 30% said they kept it for as long as four years. That kind of brand visibility is priceless, because products worn or use in public are seen hundreds, even thousands, of times, building credibility for the brand each time.

The more your brand is seen, the more it is remembered. Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email kay@cppproducts.com today.

 Connections Promotional Products
Your Branded Strategy

Meeting with new tech tools

How Would Your Company’s Brand Look on New Technology?

Because branded products are a part of your overall marketing plan, there are certain items that perform better than others.  When looking at branded products to either give as a thank you gift or for employee appreciation, there are several things that you want to consider.

  1. Is that product something that will be used on a daily basis?
  2. How long will it be kept?
  3. Will the item you have chosen travel with your customer and be seen by others?

During this holiday season we want to share with you new technology that will meet all of the above criteria. With low minimum quantities and affordable pricing your company will stand out from the crowds this year!

Give us a call to match the latest technology to your marketing plan: 423-364-7343.

Success starts here

Holiday must-haves

wireless charger

Offer expires December 31, 2017.

Diversity in Marketing: Visibility

We have taken a look at diversity in marketing as it relates to people. However, diversity is even broader than that. Have you thought about the importance of diversity in marketing as it relates to visibility?

 

In the advertising and marketing world, you will often hear the term “visibility.”  In short, visibility refers to how many times you are seen in various different markets. It is most successful when your company is seen a number of places. Visibility can take a passive form (such as embroidered apparel) or an active form (such as direct media formats like commercials or billboards).

 

So, how does embroidered apparel increase your visibility?

 

Recently, my son attended a chamber luncheon with me. He is 23 years old, and is a graduate assistant to the UTC Mocs basketball team. Since he will graduate in May with his master’s degree, it is important for him to talk to people now about his future. He came to the luncheon wearing his embroidered Mocs shirt.

 

As we walked in, the first person that I introduced him to was a local banker. You may be thinking, “how can a banker help with a future coaching career?” Well, the first question he asked my son was, “are you with the Mocs?” This started a discussion … which led the banker to state that he knew various coaches with colleges and schools in the area. He was willing to help my son make connections. The next person that I introduced Michael to had almost the exact same response.

 

That’s visibility through apparel.

 

Embroidered apparel is just one way to passively get your message out to the public. Above you can see two pictures of embroidered apparel. The red shirt is one that was bought through a corporate store. The black shirt is a higher quality shirt with a much cleaner logo that we did for our customer. It represents the customer’s brand more effectively.

 

Which shirt would you want to represent your company?

 

You can increase visibility and present your company’s image in a positive way by working with a good promotional products company. You need a partner that understands that passive advertising is as important as direct advertising.

 

Let Connections Promotional Products help you unleash the power of marketing through increased visibility.

Success starts here…

 

Diversity and Marketing

Does diversity affect your marketing plan?

We have heard the word diversity used many times, and we all know that every company’s customer base is diverse. Yet, we still may be surprised how many ways diversity affects us and our business.

Diversity: When a group is made up of differing elements or qualities, we call it diverse. Diversity can apply to a number of things. People, cultures, religions, beliefs … and, on the business side, customer groups, business plans, or marketing plans.

Marketing: Marketing is the promotion and distribution of a product or service. This not only applies to but is dependent on various groups of people, cultures, religions, and beliefs. Your marketing plan and business plan are closely related.

Thoughts to consider when marketing to a diverse market:

  • When selling, promoting, and distributing a product or service, you need to know who you are talking to and what is important to them.
  • Being aware of holidays and events that your customers care about can lead to a more meaningful relationship.
  • Working with a diverse market gives you the chance to reach your audience through the right promotional products.

A well-thought out diversity and marketing plan lets you build relationships in your market. Need help with your plan? Contact us at 423-364-7343 or email kay@cppproducts.com today.

 

Success Starts Here…

 

Work day with the Southside Council of the Chattanooga Area Chamber

Fiscal Year End: Clean House by Thanking Customers

Tip #3

June is a big month for many businesses. It marks, not just the beginning of summer, but also the end of the fiscal year. So, how does that affect your promotional product marketing strategy?

Well, as the saying goes, “if you’ve got it, flaunt it.” Advertising materials and products are best when you actually use them. They fail in their intended purpose if you keep them to yourself. This month is the perfect time to clean out your promotional product closet and put those items to good use.

3 Tips to Get the Most out of Unused Promotional Products

Tip#3: Send your new customers a token of thanks for their business.

Take a look in that closet and mail each new customer one of your branded items to say “thank you.”

One such item is a note caddy containing a calendar. The calendar is going to expire this year and, although the note caddy is a great gift, the calendar will be out of date. Use those products while they are still relevant!

With markets (and seasons) changing, this month is an ideal time to take a look in your closet and think about using older promotional products in order to keep your advertising fresh by making room for new materials.

 

Need help with more ideas? Give us a call at (423) 364-7343 or email kay@cppproducts.com and we can discuss strategies to grow your business through effective promotional products.

 

Success starts here…

Fiscal Year End: Clean House by Following Up with Customers

Tip #2

June is the beginning of summer – and the fiscal year end for many businesses. So, how can you use your promotional products to advertise effectively during this time?

 

The only way you can make advertising materials and products work for your business is by letting them see the light of day. If you have already invested in them, put them to work for you! But, honestly, it’s easier said than done. How can you maximize your promotional products’ effectiveness this month?

 

3 Tips to Get the Most out of Unused Promotional Products

 

Tip #2: Use them to follow up with a potential customer or a new customer.

 

If you have been selective about matching products to your marketing plan this past year, the promotional items that you have in your closet are ideal to help you follow up with new or potential customers.

 

One of our customers found coffee mugs in their closet that had been there for several years. What a great forget-me-not gift for them to give to new clients. And as they give them away, our customer is also making room for exciting new products! Studies show that 60% of prospective customers end up doing business with a business that has given them a branded gift.

 

Watch for the final post in this series, as we look at the 3rd tip for you to get your advertising resources off the shelf.

Success starts here…