Your Audience Is Outdoors, Your Brand Should Be Too!

May is National Bike Month, and with 48% of Americans likely to do something outdoors this summer, your branded promotional products could reach a wide, active audience. Increase your company’s visibility to potential outdoor customers with a strategy that includes active-use products.

According to a 2016 survey:

  • Young people (6-24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching. These are good activities for an aluminum bottle with carabiner carrying your message.
  • The adult sector (25+ years old) favors running and jogging, fishing, bicycling, hiking, and camping. They would welcome a multi-use safety product like this compass, whistle, and thermometer combo.
  • Over the past 3 years, four outdoor activities have seen 20% growth or more: adventure racing, non-traditional/off-road triathlon, stand-up paddling, and kayak fishing. Think of how people would appreciate a water resistant dry bag to hold their phone or other handy items.

Outdoor enthusiasts tend to form exercise habits they can stick to, and their activities account for millions of dollars of practical promotional items, not only in the summer but also in fall and winter months too. So, business owners, pay close attention to not only the activities of your target audience, but also their demographics to make decisions on your marketing plans. Give us a call to bounce off some ideas, 423-364-7343, or email kay@cppproducts.com.

Marathon runners and audience

Summer Is a GREAT Time to Reach New Audiences

Do you enjoy going outdoors during the summer? Many people do. Last year, over 48% of Americans participated in at least one outdoor activity. That’s over 144 million people, which is two million more than the previous year. The percentage of those enjoying the outdoors at least twice a week is 21%.

That’s good not only for people’s health but also for businesses wanting to reach active people. Here are some thoughts.

  • Young people (ages 6–24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching.
  • The adult sector (25+ years old) favors running (by the far the most popular), fishing, bicycling, hiking, and camping.
  • Over the past 3 years, four outdoor activities have had at least a 20% growth, including adventure racing, non-traditional or off-road triathlon, stand-up paddling, and kayak fishing.
  • Outdoor enthusiasts find it easier to stick with their exercise habit outdoors.
  • Outdoor activities account for millions of dollars of promotional items that have a practical application.

So, business owners, pay close attention to not only the activities but also the demographics to know how to prepare a marketing plan for your target audience.

Increase your visibility with fans of the great outdoors with items geared to the great outdoors.

Outdoor Promotional Items in Chattanooga

How to Reach 140 Million People While Having Fun

Biking in ChattanoogaDo you like the great outdoors, and would you like to reach 48% of the American public with your marketing?

Last year 48% of Americans participated in at least one outdoor activity. That activity is not only great for the overall health of America, but it gives businesses opportunities to reach active people. Here are some thoughts.

  • Young people (ages 6-24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching.
  • The adult sector (25+ years old) favors running and jogging, fishing, bicycling, hiking, and camping.
  • Over the past 3 years, four outdoor activities have had at least a 20% growth, including adventure racing, non-traditional or off-road triathlon, stand-up paddling, and kayak fishing.
  • Outdoor enthusiasts find it easier to stick with their exercise habit outdoors.
  • Outdoor activities account for millions of dollars of promotional items that have a practical application.

So, business owners, pay close attention to not only the activities, but the demographics to know how to prepare a marketing plan for your target audience.

Increase your visibility with fans of the great outdoors by visiting Outdoor Necessities.

How Festivals Boost Your Brand Awareness

Every year Chattanooga, TN hosts a well-known festival called Riverbend. Hundreds of thousands of visitors come each year, earning regional, national and international attention. Just think of how that attention could impact your business? The sheer volume of people would help build your brand awareness, quicker than you imagine.

You can build brand awareness and recognition easily at events like Riverbend using a variety of tools. Items that are highly visible, and useful with your name or logo on them (aka koozies, sunglasses, fans, or Frisbees), can leave the consumer with a practical item they can use while! It’s also a great way to leave them with an image of your company. With the festivals usually happening in the summer time, the koozies and fans can also keep the consumers and their favorite beverage cool. Sunglasses and Frisbees are items that can used on a daily basis, helping to remind the consumer of your company.

Make sure to add a couple of products that have some social media icons or calls to action to invoke a response from the consumers. Also throw in some coupons! That helps create interaction between you and the potential customer.

The possibilities are endless for your business to increase brand awareness and recognition at outdoor events like this! For more information about effective tools that you can use, call us at (423) 364-7343 or visit us online at www.cppproducts.com.

 

2 Ways to Improve the Effectiveness of Your Promotional Products This Spring … #1 Think Green

What if?By now our customers understand as we do: that to be an effective marketing tool, promotional products need to be relevant to a company’s marketing plan and match the event. Imagine the power of your promotional products if you could take that a step further!

  1. Spring is a time where plants are getting green, flowers are blooming, days are getting longer, and spring is here. During the month of April, there are three major holidays: Easter, Earth Day, and Arbor Day. What if you could reach your customers by matching product to holidays as well as your marketing plan? Easy … Think Green.

Arbor Day is a holiday that celebrates trees. It is a day to plant new trees as well as to bring awareness to help conserve and protect existing trees and forests. In the United States, Arbor Day is the last Friday in April. Why not reach out to your customers with a live seedling?

 

Give a gift that will be remembered for years!  Email us at kay@cppproducts.com or call us at 423-364-7343.

Success starts here …

 

Golf Tournament Giveaways: How to Stand Out from the Crowd

Sponsor golf eventGolf tournaments are not that different from other events. When you give away something of quality that also matches the event or purpose, you leave a lasting positive image with your audience. When planning a tournament, tournament planners should focus on saving money, but not at the risk of impacting players negatively.

Goal: The primary reason for golf tournament gifts is to positively impact the event and hopefully retain players for next year’s event. Even when you get your outing gifts donated, if players throw them away, they have cost you more than you realize.

Successful Golf Gifts

  • Choose Golf Gifts over Non-Golf Gifts – Put something in the goody bag that they will actually use when golfing and will remind them each time they use it while playing.
  • Choose Subtle Logos over Large Logos – If you want players to wear an item, use subtle logos. Golfers want small logos or no logo at all, so keep it subtle.
  • Choose 2 or 3 small Prizes over 1 Big Item – If you give one large gift, it is highly likely that you will miss many of the participants. Have several smaller, quality items.

Suggestions for a Positive Impact:

  • Make it a kit! No setups, multiple logos and multiple products. Under $10, Shoe Tote Golf Kit, Executive Kit or talk to us about creating your own.
  • Embroidered cap with the golf course logo on the front and the event name on the back or side.
  • Golf glove with the event name on the patch.
  • Microfiber pocket towel with your logo embroidered in the corner.
  • Ball markers with a simple logo.

Whether it is a golf tournament or a marketing product for your business, the basic principles are the same.  Know your audience, understand what is important to them, and match the product to your event.

Success starts here …

Taking Advantage of Upcoming Events

How can you take advantage of upcoming events?

Here is one potentially lucrative September opportunity that you won’t want to miss.

This September thousands of athletes and spectators from across the world will be traveling to Chattanooga, TN for the 2016 Little Debbie Ironman competition. With increased traffic comes increased visibility. How are you going to ensure your business is doing everything possible to capitalize on this unique opportunity?

Last year, according to the Times Free Press, this event was expected to bring in 12,000 visitors and give Chattanooga an $11 million economic boost. These numbers don’t appear to reflect local spectators who will also be there, and this year these totals promise to be even higher.

So, the question is, how can you use promotional products to ensure your business is taking advantage of those increased numbers to increase your visibility? Here are some tips:

  1. Choose products to appeal to the population. The Little Debbie Ironman competition is a perfect event to coincide with the re-branding of the city as an outdoor haven internationally. Choose products that are also going to be cohesive and appeal to the outdoorsy athletes who are traveling to the Scenic City.
  2. Choose products that are useful. The more useful the product, the longer someone is going to hold on to it and the more times they will be exposed to your brand. Make sure you are selecting products that Ironman competitors and/or spectators will not want to leave the city without.
  3. Choose products that are unique. As useful as a product may be, don’t let it be something the athletes are already going to have in their fanny packs. Choose items that are going to have people talking and making sure they get one of their own.

Using these tips you are sure to get the best return on your investment and direct the increased traffic into your business. Check out outdoor necessities you will want to consider.

Success starts here …

How to Reach 140 Million People While Having Fun …

Would you like to reach 48% of the American public with your marketing? Do you like being outdoors?

Last year 48% of the American population participated in at least one outdoor activity. That activity is not only great for the overall health of America, but it gives businesses an opportunity to reach that market. Here are some thoughts.

  • Young people (6-24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching.
  • The adult sector (25+ years old) favors running and jogging, fishing, bicycling, hiking, and camping.
  • Over the past 3 years, four outdoor activities have had at least a 20% growth, including adventure racing, non-traditional/off- road triathlon, stand-up paddling, and kayak fishing.
  • Outdoor enthusiasts find it easier to stick with their exercise habit outdoors.
  • Outdoor activities account for millions of dollars of promotional items that have a practical application.

So, business owners, pay close attention to not only the activities, but the demographics to know how to prepare a marketing plan for your target audience.

Increase your visibility to potential outdoor customers by visiting Outdoor Necessities.