Event Promotional Items

Things you might want to consider for upcoming events

I have gotten many calls over the years from prospective customers wanting “just something cheap” to giveaway at an event that they will be attending.  Imagine having an audience of tens of thousands of people that could leave with a positive impression of your company. This requires thought and knowledge of your market if you are going to be successful in marketing your company. 

Some points that you might want to think about…

  • Will there be room for your branded tent or banners?  Items such as imprinted event tents and banners can be seen above the masses of people and reused at all events, thus presenting a consistent image of your company.  Stand out from the crowd!
  • Who will you be targeting?  Make every dollar count by matching the product to the event and who will be attending it.
  • Continue your branding on even the least expensive product.  Promotional products should be considered advertising and approached with the same message as other components of your marketing plan. Remember that your giveaway should not be junk.  You want it to be unique, useful and have a high retention value.  According to industry studies, promotional products are kept an average of 6 months.  At an average cost of $0.04 per view per impression, promotional products are a very cost-effective form of advertising.
  • Make sure to carry your company image through on your apparel and company name badge.  Again, this is all about presenting your company image as many times as possible and reinforcing your brand through repetition.
  • Don’t look for the cheapest item possible.  Have a qualified promotional products expert help you tailor your giveaways to enhance your company image as well as provide you with a product that will be talked about for months to come.  That can easily be done on a budget when you have the help of someone that is knowledgeable in the industry.

Cheapest is not necessarily the best. If you don’t have someone to back the product up.  We are here to help you with your next event and to maximize your marketing budget. Give us a call today at 423-364-7343 or email us at kay@cppproducts.com

Connections Promotional Products… matching branded product to your marketing plan.

Connections Promotional Products

Your Branded Strategy

ROI of Promotional Products

What Is the ROI of Promotional Products?

As a business owner, you’ve got to keep a steady eye on the return on investment of every dollar you spend. Being a wise steward of how your company spends its money, whether on operations or marketing, is incredibly important. Inefficient spending can lead to cash flow crunches, missed opportunities, and other challenges that could ultimately leave your business on tenuous ground. Wise business owners exercise this mentality on all of their expenses, no matter the size.

So, is it worth it to spend the additional dollars on branded items? Numerous studies say an emphatic YES! Here are three reasons why there is a high ROI when small businesses invest in branded promotional products.

  1. Brand Recall

One of the biggest challenges businesses have in a crowded market is simply being remembered by clients. Many times there are hundreds of other options for your target market to choose instead of you, particularly because of the Internet. However, getting a promotional product in their hands can change the game. According to a recent study, 85% of people could identify the advertiser on the promotional products they carry around. This level of recall is significant and is far higher than television or other marketing investments.

  1. Low Cost-Per-Impression

When you’re looking at how to spend your money in marketing, impressions are a key metric to examine. Not only do you want as many impressions in your target market as possible, you want them to be as efficient as possible too. With promotional products, items as simple as reusable bags produce an average of 5,772 impressions per item. This isn’t just pennies on the dollar—it’s fractions of pennies on the dollar!

  1. Proves Your Usefulness

When clients ask me what products would be best for them, I always make sure to ask about what would be useful to their customers. It might seem like a simple question, but it has profound consequences. Did you know that 69% of people say they’d pick up a promotional product simply because it was useful to them? Now let’s connect the dots. If the product is useful to them and promotional products help name recognition, don’t you think your customers will connect your company name with the usefulness of the product? It really is that simple!

If you’re interested in a promotional products strategy, I’m more than happy to have a conversation with you. I think you’ll find that the ROI of promotional products is incredibly high.

Connections Promotional Products
“Your Branded Strategy”

Swaying Opinions

Advertising head shotWe all want to stand out and leave our customer or prospective customers with a positive impression.  Just how is that accomplished using promotional products and is it the same for all products?

According to a 2013 impressions study, 53% of consumers said that they had a more favorable impression of the advertiser after receiving a logoed item.  Outerwear leaves the most positive attitude about the advertiser with 75% of branded outerwear recipients having a more favorable impression of the advertiser.  Positive attitudes are correlated with advertiser recall. The top three products that generate positive feelings are also the most likely to have an advertiser recall.  But this doesn’t necessarily carry across to all products. Health and safety products have a lower advertiser recollection but generate favorable impressions about the advertiser.

What does all of this mean to you?  It goes back to the basic idea that there isn’t a one-size-fits all to promotional products.  To be effective, products should enhance your marketing plan.  We would love to talk with you about how to make the most of your advertising dollars using promotional products.

Success starts here…

www.cppproducts.com 

 

Staying Power

Do you often wander if your advertising dollars are paying off?  How do you measure ROI with promotional products that you use?  One way is to ask the question “how long is my logoed product going to be kept”?   Based on a 2013 Impressions study by Successful Promotions, here is an idea. On an average, ad specialty items are kept for nearly seven months in the U.S.

Number of months promotional products are kept:

  1. Calendars  – 9 months
  2. Outerwear – 7.3 months
  3. Drink ware – 7.1 months
  4. USB Drives –  6.9 months
  5. Bags       –  6.8 months
  6. Average  –  6.6 months
  7. Caps – 6 months
  8. Desk/Office Acc. – 6 months
  9. Shirts  –  5.8 month
  10. Health/Safely  – 5.5 months
  11. Writing instruments   5.3 months

Let us help you match product to your marketing.  Also, keep an eye out for our blog posts directly from the 2014 Advertising Specialites Conference floor.  We will be tracking the newest products in the industry.

Success starts here…

www.cppproducts.com

 

 

Reasons to consider promotional products

Advertising head shot

Can you afford to add promotional products to your marketing plan?

According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: more positive overall image, more positive perception of the business, higher likelihood of recommending the business as well as a higher likelihood of patronizing the business.

A 2004 study of business travelers at DFW Airport revealed that 71 percent of business people reported having received a promotional product in the last 12 months. Of that group, 33.7 percent had the item on their person and 76.1 percent could recall the advertiser’s name! 52 percent of that group did business with the advertiser after receiving the promotional product and 52.1 percent reported their impression of the advertiser was more favorable after receiving the item.

Recipients of promotional products remember the advertiser’s name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it.

Promotional products are ideal for creating awareness among a selected audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. They found that selective distribution of promotional products out pulled school newspaper advertising by a ratio of two-to-one.

Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.

Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion.

Promotional products effectively reinforce employee sales contests, too. A Baylor University study of month-long sales contests in retail establishments indicates that contests reinforced by periodic distribution of promotional products were cost-effective and outperformed non-stimulated contests by up to 50 percent.

At a cost of $.004 per impression can you afford not to?

Success starts here…

www.cppproducts.com

Nick knacks or smart marketing?

I was eating lunch with a local business man the other day and while finding out about his business, he told me that he wasn’t a nick knack person.  In other words, he tried not to be materialistic.  I find that quality very admirable in personal life, but what about promoting your business and is a promotional product just a nick knack?

  • According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: more positive overall image, more positive perception of the business, higher likelihood of recommending the business as well as a higher likelihood of patronizing the business
  • A 2004 study of business travelers at DFW Airport revealed that 71 percent of business people reported having received a promotional product in the last 12 months. Of that group, 33.7 percent had the item on their person and 76.1 percent could recall the advertiser’s name! 52 percent of that group did business with the advertiser after receiving the promotional product and 52.1 percent reported their impression of the advertiser was more favorable after receiving the item
  • Promotional products are ideal for creating awareness among a selected audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. They found that selective distribution of promotional products out pulled school newspaper advertising by a ratio of two-to-one.

Promotional products can be just nick knacks or can be valuable marketing tools.  The key is matching the product to your marketing plan to make it memorable.  With statics like above, are the promotional products that you use simply nick knacks or marketing tools?  We can help you turn those nick knacks into powerful tools.

Success starts here…

www.cppproducts.com

 

Affordable and functional

Golf anyone?

T packageAt only $1.00 a piece, this T package not only has your imprint on 6 different items, but is also has three different uses.  This is a sure way increase your visibility while offering a functional gift.  Include these in “goodie bags” at golf tournaments, or  give them to your customers.

Success starts here…

www.cppproducts.com