Event Promotional Items

Things you might want to consider for upcoming events

I have gotten many calls over the years from prospective customers wanting “just something cheap” to giveaway at an event that they will be attending.  Imagine having an audience of tens of thousands of people that could leave with a positive impression of your company. This requires thought and knowledge of your market if you are going to be successful in marketing your company. 

Some points that you might want to think about…

  • Will there be room for your branded tent or banners?  Items such as imprinted event tents and banners can be seen above the masses of people and reused at all events, thus presenting a consistent image of your company.  Stand out from the crowd!
  • Who will you be targeting?  Make every dollar count by matching the product to the event and who will be attending it.
  • Continue your branding on even the least expensive product.  Promotional products should be considered advertising and approached with the same message as other components of your marketing plan. Remember that your giveaway should not be junk.  You want it to be unique, useful and have a high retention value.  According to industry studies, promotional products are kept an average of 6 months.  At an average cost of $0.04 per view per impression, promotional products are a very cost-effective form of advertising.
  • Make sure to carry your company image through on your apparel and company name badge.  Again, this is all about presenting your company image as many times as possible and reinforcing your brand through repetition.
  • Don’t look for the cheapest item possible.  Have a qualified promotional products expert help you tailor your giveaways to enhance your company image as well as provide you with a product that will be talked about for months to come.  That can easily be done on a budget when you have the help of someone that is knowledgeable in the industry.

Cheapest is not necessarily the best. If you don’t have someone to back the product up.  We are here to help you with your next event and to maximize your marketing budget. Give us a call today at 423-364-7343 or email us at kay@cppproducts.com

Connections Promotional Products… matching branded product to your marketing plan.

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Your Branded Strategy

Three Ways to Give Great Holiday Gifts to Clients (Part Two)

In a world full of emails, text messages, and virtual meetings, there remains something special about receiving a package from someone. The surprise of receiving the gift, the knowledge that someone thought of you, and the smile produced by the gift itself can last far beyond the actual use of the item that was given. We know there is more to the holiday season than giving, but isn’t giving and receiving presents fun?

If you haven’t read our previous article, take a few minutes to see three of the biggest things you should avoid when giving clients gifts during the holiday season. Gift-giving is a tremendous opportunity to share your appreciation with clients and partners, but done improperly, a gift can lose its impact. However, we believe  the holiday season can also present stellar opportunities for your business to impress upon your clients how much you appreciate them. Here are three key things to keep in mind as you plan out your holiday gift-giving strategy.

DO… put your customer first instead of your company. Gifts that solely seek to serve your company’s marketing goals might not be the best option. While we love branded products, be careful with emblazoning your logo on items you’re giving your clients. Frequently clients work with multiple vendors or need to remain private about working with outside organizations. Make sure your focus is on thanking them above advertising for your own business during this season.

DO… consider a charitable donation in their honor. One of the most impactful, fail-safe options is to give a donation in your client’s honor. Frequently, businesses can be overwhelmed with trinkets and baked goods and your well-intentioned gift can fall through the cracks. However, when you make a difference in the things that matter most to your clients, you’re letting them know you value them deeply and you’ve been paying attention to what matters most to them. To make the biggest impact, select an organization that matters most to your client, not just one that matters to you. You’ll be amazed at their heartfelt appreciation!

DO… be aware of your client’s gift receiving policies. The most well-intentioned gifts can turn unfortunate if they go against the recipient’s company policies. Keep in mind that this isn’t always as dramatic as being construed as bribery. Often, companies have policies about receiving gifts that are only given to certain departments. The reason for this is that other departments that are not client-facing are frequently left out of this, creating an issue in the organization. Similarly, many nonprofits, organizations, or businesses are not allowed to receive certain types of gifts, such as wine or gift cards. Make sure you’re aware what restrictions are in place prior to purchasing and delivering the gift.

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Your Branded Strategy

Three Ways to Avoid Giving Bad Holiday Gifts to Your Clients

Even between grownups, holiday gift-giving is one of the most fun activities of the year. For businesses, it’s a great opportunity to creatively tell your clients that they’re appreciated and valued by your business. It’s that “creative” part that is often the biggest challenge. A recent survey from Incentive Magazine noted that 77.4% of all businesses give gifts as part of their incentive programs, so standing out from the crowd is more difficult than it ever has been. Gifts take valuable time and money, so it’s important to ensure that a company chooses wisely and not allow their gifts to simply blend into other gifts that might be received.

Because we believe corporate gift-giving is such an important component of a company’s overall customer relationship strategy, this will be the first in a two-part series to assist companies in the process of choosing effective gifts for clients and business relationships. To begin, here are three key things to AVOID when giving gifts.

  • DON’T…. wait until the last minute to come up with an idea. The goal of gift-giving is to show sincere appreciation for the contribution the other party has made toward your business. Waiting until the last-minute limits your options for what you can give and often leads to haphazard gifts. This tends to present itself in two polar ways: Either the gift is seen as cheap and was just “laying around,” or the gift is too expensive and could have been more thoughtful at a smaller cost. Allow yourself plenty of time to select, obtain, and deliver gifts instead of scrambling.
  • DON’T… let cost be the controlling factor. Frequently, we’ve seen that companies create a budget for their holiday gifts and simply look at items that are close to that mark, assuming the option that is most expensive within the budget will be best. This is far from true! Some of the most appreciated gifts we’ve seen are relatively inexpensive, but they suited to client’s tastes and/or needs perfectly. For example, many of the portable cell phone battery packs are less than $10 per unit, yet people have told us they are a big hit when given out as gifts! Don’t assume that your clients will equate cost with quality. It truly is the thought that counts!
  • DON’T… give it the week of Christmas. While this might seem counterintuitive, keep in mind that your clients will likely be receiving gifts from people in various areas of their lives during this time span. Your gift will likely fail to stand out from the crowd, particularly during this busy time of year. Also, keep in mind that many people’s schedules during the final weeks of the calendar year can be hectic, meaning they might not even receive the gift! Stand out from the crowd by giving it a bit earlier than most, and make sure that the holidays aren’t the only time that your client is told that they are valued.

Stay tuned for our next blog post where we cover the top 3 things to DO when giving holiday gifts!

Contact us at kay@cppproducts.com or 423-364-7343.

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Your Branded Strategy 

seeds on the wind

Sowing Seeds with Corporate Gift Giving

The business benefits from corporate gift-giving are multifaceted, spreading like seeds on the wind:

  • Increased productivity
  • Employee satisfaction
  • Longevity in customer relationships.

You can divide corporate gifts into two categories – external gifts to clients and customers and internal gifts to individuals or your own staff. Internal gifts for employee appreciation often encourage your staff and can help build comradery. External corporate gift giving can be equally as effective with existing and prospective customers.

There are two key advantages to gifting externally:

  1. You can attract new clients and strengthen your brand image
  2. You can also build better relationships with your existing clients.

One gift does not fit all. There are several different levels of gift giving. The first of which is the “leave behind”. These gifts are typically items that are not as expensive but that are very functional and useful. This type of gift may stay around the office or on the desk for months, reminding your prospective customer of who you are, giving you increase visibility, brand recognition and an advantage over those that do not have a quality leave behind.

A couple of ideas that may work in the corporate world are notebooks with sticky notes and flags or perhaps Bluetooth earbuds. Whether large or small, you always increase the odds of being remembered by leaving a customized “leave behind” with potential customers.

We can help you match product to any situation. Contact us at 423-364-7343.

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Your Branded Strategy 

Notes with who, what, when, where, why, and how

You Know Who and Why of Corporate Giving, Now What?

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Ask the right questionsWe are changing our blog up a little this post. The focus of our October posts was all about exploring the who (corporate gifts, loyal customers, and employees) and why (to express appreciation and to stand out from the crowd) of gift giving. It seems only fitting that November focuses on the what.

Now that we have identified the who and why for corporate giving the question becomes what are those gifts going to look like for the different customers. You can’t go wrong if you match products to your customers, giving them something they would uniquely find useful or enjoyable. Here are some thoughts. The items I’ve listed here are new to the market, but more than just giving you a few suggestions, I’d love to talk with you about what gift would best express your intentions.

  • A twist action stylus pen with imprint that lights up! These are priced below $1.50 each
  • An executive stylus pen that has a soft matte finish?
  • A copper mug?
  • Or a Rosewood Wine Glass Set?

One popular item this season is this stainless vacuum bottle, a great tool for long commutes or active days. Let’s talk about WHAT you should give.

Regardless of the purpose or price, give us a call for the newest gift thoughts for 2017. You can call us at 423-364-7343 or email us at kay@cppproducts.com. Make your 2017 on a year to be remembered.

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Gift wrapped in denum

How Can I Choose the Best Gift for a Loyal Client?

Corporate Gift Giving Level 2: Client Gifts

Woman with red gift box, business crowd behind her.Many businesses choose to offer a relatively inexpensive gift as an introduction to their services. (We talked about this before when we asked, “What is the value in corporate gift giving?”)

But what about loyal clients, those customers currently doing business with you? Somehow a hooded sweatshirt just doesn’t match their level of loyalty to your company.

What if you want to reward a favored client who has been working with you for some years? In this case, you may want to consider a more expensive form of gift that is tailored to their lifestyle. For those who entertain or who love a good bottle of wine, why not a corkscrew that will be used daily? Another thought for those who love music may be a Bluetooth speaker for their desk, helping them enjoy their music throughout the day.

It’s important that this shouldn’t be seen as favoritism or a form of bribery, but merely a way of saying thank you. Thinking through the thank-you gifts you might give customers can be one of the most valuable tools for building and maintaining relationships. It can also be difficult and time consuming. We can help.

Contact us for your gift-giving needs at kay@cppproducts.com or call us at 423-364-7343.

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What Is the Value in Corporate Gift Giving?

For Japanese companies, corporate gift giving is as timeless as it is important. A deeply rooted custom, it often involves huge sums of money being spent on extravagant gifts. How does this apply to employee and customer relations within your company?

The business benefits from corporate gift-giving are multifaceted.

  • Increased productivity
  • Employee satisfaction
  • Longevity in customer relationships.

You can divide corporate gifts into two categories – those which are given externally, to a client or partner company, and those which are given internally, to individuals or your own staff. Our last post focused on gift giving internally for employee appreciation and how those gifts were received. External corporate gift giving can be equally as effective with existing customers as well as prospective customers.

Business people shaking hands

External Corporate Gifts

There are two key advantages to gifting externally – firstly, you can attract new clients and strengthen your brand image, and secondly you can also build better relationships with your existing clients. One gift does not fit all.  

There are several different levels of gift giving. The first of which is the “leave behind”. These gifts are typically items that are not as expensive but that are very functional and useful. This type of gift may stay around the office or on the desk for months, reminding your prospective customer of who you are, giving you increase visibility, brand recognition and an advantage over those that do not have a quality leave behind.

A couple of ideas that might work in the corporate world are a Premium Sticky Note Caddy or perhaps a journal for keeping those valuable meeting notes in one place. Try a notebook that is not only quality, but recycled . . . The Stone. Whether large or small, you always increase the odds of being remembered by leaving a customized “leave behind” with potential customers.

We can help you match product to any situation. Contact us at 423-364-7343 or email us at info@cppproducts.com.

Success starts here

 

Thank you on door

Let Them Know You Care

Year end is typically the time of year that people remember those who have impacted their lives and helped make their businesses successful. This can include businesses and individual customers as well as employees. Does recognition really make a difference? Here are some thoughts that my customers have shared with me on the value of recognition gifts.

  • Business gifts that are tailored to that company remain in the hands of the decision makers for months. This often leads to your company being one of the first to come to mind when something is needed.
  • Customer gifts not only leave a tangible item of value, but they also leave the message of appreciation and value.
  • Employee appreciation gifts and recognition go a long way to letting your employees know that they are important and valued. Gifts are a great way to improve morale.

A good example of how to use gifts for employee incentives and appreciation is how the Embassy Suites of Chattanooga celebrates their housekeeping staff each year during International Housekeepers Week. Whether a t-shirt or an embroidered duffle bag, their housekeeping staff knows they are appreciated.

Are you letting your customers and employees know that you care? Give us a call to plan your year-end gift giving for results that will be remembered: 423-364-7343.

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staff recognition

Nothing but smiles.

Embassy Suites/Chattanooga knows they are appreciated.

 

Top Three Customer Gift Ideas for 2016 Option 3 – Premiums

blog-post-11-10-16-rosewood-wine-glassMost businesses and agencies agree that showing appreciation to their valued customers, referral sources and employees is a wonderful idea and that they “should” do something like. Often busy schedules and lack of ideas are the some of the reasons why the process comes to an abrupt halt.

This week we will explore through our blog posts the third of our of the top customer gift options to help make your customer gift giving a little easier.

According to the Advantages publication, the top three gift options for customer gift giving are:

  1. Edible Treats –Food gifts
  2. Kits –Items that belong together
  3. Premiums – Higher-end items that have a high retention value

Premiums, the third customer gift option, focuses on higher-end items that will always have a place in gift giving. What do Premiums look like in 2016 gift giving?

Premiums:

Premiums are higher-end items that will always have a place in any gifting program. Whether it is a Rosewood wine glass set, a 26 oz. insulated tumbler, a Bluetooth speaker or a Golf tin, customers and clients appreciate the extra time and money you may spend to give them something of value.

For more premium options that you might to consider before year end, contact us by email at info@cppproducts.com or call us at 423-364-7343.

 

Connections Promotional Products

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Top Three Customer Gift Ideas for 2016 Option 2 – Kits

11-1-16-jhm-kit-f0ff64a9-093c-4cc8-91d3-db0772a3dfadMost businesses and agencies agree that showing appreciation to their valued customers, referral sources and employees is a wonderful idea and that they “should” do something like. Often busy schedules and lack of ideas are the some of the reasons why the process comes to an abrupt halt.

Over the next 2 weeks, we will continue exploring through our blog posts three of the top customer gift options to help make your customer gift giving a little easier.

According to the Advantages publication, the top three gift options for customer gift giving are:

  1. Edible Treats – Food gifts
  2. Kits – Items that belong together
  3. Premiums – Higher-end items that have a high retention value

The second customer gift option is based on combining items that are perceived to belong together into a kit. Let’s explore the second of those options and how you and your agency or business can show your appreciation in 2016.

Kits:

Kits are composed of a number of items that are packaged together as a gift. They are incredibly valuable for several reasons:

  1. There are more opportunities to stay on your customers’ minds throughout the year.
  2. There is only one setup fee for all products in the kit.
  3. All items are packaged together, so all you have to do is give them out.

Check out four of our “Kit” ideas ranging in price from $17 – $51. If these don’t work for you, ask about creating your own. Contact us by email at info@cppproducts.com or call us at 423-364-7343 for more ideas.

 

Connections Promotional Products

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