Far too often we can get lost in the day to day of being business owners. There are always bills to pay, meetings to attend, and fires that need to be put out. If you’re like me, the answer to “How are you doing?” far too often becomes, “Busy, but good.”
Part of the reason I love the holiday season is that it provides an excellent reminder to pause and reflect on the year and rekindle an attitude of gratitude. No one grows a successful business by themselves, so it’s important to say thank you to the people who have been a part of what you’ve built. We’d encourage you to take time this week to send a message to these groups to let them know how much they’ve meant to you in 2018!
Family and Friends: I’ve been tremendously blessed in my life to have a family and friends that I love with all of my heart. These folks supported me when life has presented challenges, loved me when I’m down, and have pushed me to succeed in so many areas of life. Without my family and close friends, life would not have nearly as much joy and happiness. I am truly grateful for you!
Business Connections: I have the sincere pleasure to have so many friends and connections in the business community in Chattanooga! I believe that Chattanooga is a rare and special place that fosters collaboration and has created an environment that makes all ships sail higher together. The Chattanooga Chamber provides fantastic events that allow us to mix and mingle with business connections, who quickly turn into friends through the various opportunities to interact. I am so happy that I get to work with so many kind, talented people!
Clients: I would be absolutely nowhere without my wonderful clients. Part of what I believe sets my business apart is the service I offer my clients. One of the biggest benefits of this is that I’m able to get to know you and get to be a part of so many lives. Thank you for allowing me the honor of partnering with your business. I wouldn’t have a business if it weren’t for you, and I am honored that you’ve entrusted me with your promotional dollars. I sincerely hope that I’ve done you proud. As a thank you to our clients, please check out our client Facebook page that is designed just for you.
Happy Thanksgiving everyone!
How familiar are you with last-minute promotional product orders or rushed marketing decisions? Have you or your team taken time to consider new options for promoting your company only to fall back on what you have done before because it feels less risky?
A new marketing plan will not be an automatic win, but neither will sticking with the old one. After all, insanity is repeating the same mistakes and expecting different results.
How can you make sure you approach your company’s marketing differently to avoid the possible or actual mistakes of the past?
- Know the value of your time. Let an industry expert help you with your next project and free up your time so that you can focus on your business.
- Don’t wait too long to get started. Waiting until the last minute to select products for your events can decrease your selection and your ROI as well. Partner with an industry specialist to not only brainstorm the best product for your upcoming events but also help with managing your event schedule so that last minute purchases will not be necessary.
- Know your target market. Is going to multiple events with different audiences and using the same product giveaways a good use of your advertising dollars? Consider what product is right for each event and your promotional wares will help you reach those who will be interested in your business.
“If you always do what you’ve always done, you always get what you’ve always gotten,” education professional Jessie Potter said. So let’s think marketing differently and see what new results we can get.
We will be happy to talk with you about the products and trends that will fit your company and marketing goals. Contact us at email@example.com or 423-364-7343.
Connections Promotional Products
Your Branded Strategy
How might these words be costing your business?
Over the years I have worked with many companies and many executives who have given that response when presented with a new idea. Often times they feel they just don’t have the time to implement those new ideas and that it would cost too much to change what they have done in the past. Could this be costing them money and ultimately their customers?
Here are three things to think about when you hear these words.
- We are living in a fast-paced, technology-driven society. Our boards of directors, CEOs, and everyday customers are people who have grown up with technology. This is a second language for them. How can we as business owners communicate and reach this audience if we conduct business “the way we’ve always done it”? When looking at your marketing plan, are you using tools that are reaching your desired demographic?
- Are companies looking at the actual cost to keep this system in place? One of the points businesses probably miss quite often is the amount of money spent on employees maintaining an outdated system. Recently I had a discussion with a very conservative engineering firm. They have a wonderful staff of seasoned assistants and office professionals. Their office staff has been there 25–30 years and are being paid very well. At $30+ per hour, how much would it cost them in employee hours to try to keep the system the same? When looking at your marketing plan, are you partnering with an industry professional to accomplish your goals or paying your employees to maintain the way you’ve always done it?
- “If you are not growing, you are dying.” Growth is essential to be able to keep up with a market that is ever changing. If we can’t move from doing business the way we have always done it, then there is a good chance that our market will pass us by.
When hearing the words “we’ve always done it that way,” whether internally or when working with other companies, we have to look a little deeper. How can we move from this to being a company that is competitive in your market? To better target your market, give us a call.
“Your Branded Strategy”
Does diversity affect your marketing plan?
We have heard the word diversity used many times, and we all know that every company’s customer base is diverse. Yet, we still may be surprised how many ways diversity affects us and our business.
Diversity: When a group is made up of differing elements or qualities, we call it diverse. Diversity can apply to a number of things. People, cultures, religions, beliefs … and, on the business side, customer groups, business plans, or marketing plans.
Marketing: Marketing is the promotion and distribution of a product or service. This not only applies to but is dependent on various groups of people, cultures, religions, and beliefs. Your marketing plan and business plan are closely related.
Thoughts to consider when marketing to a diverse market:
- When selling, promoting, and distributing a product or service, you need to know who you are talking to and what is important to them.
- Being aware of holidays and events that your customers care about can lead to a more meaningful relationship.
- Working with a diverse market gives you the chance to reach your audience through the right promotional products.
A well-thought out diversity and marketing plan lets you build relationships in your market. Need help with your plan? Contact us at 423-364-7343 or email firstname.lastname@example.org today.
Work day with the Southside Council of the Chattanooga Area Chamber
Generally, people come to the Chattanooga area to “get away from it all”. Some are drawn to major attractions such as the Chattanooga Choo Choo Hotel or the Civil War national military parks. Others come for a weekend outdoor getaway with the family. As wonderful as this new tourism is for the city of Chattanooga, I know what you’re thinking. “So how does this “getaway” help my business?”
First, the sheer number of tourists coming to the city over the course of the year creates a bigger and more diverse customer base. Over 2 million hotel room nights were booked in the metro area in 2014, giving your business the chance to interact with and potentially sell to these customers. Secondly, tourists who come here specifically to visit some of Chattanooga’s more well-known attractions, such as the Tennessee Aquarium or the Creative Discovery Museum, will at some point on their trip be looking for other things to do and other places to explore. That’s where you come in. Many tourists will look for businesses that are unique to the area or offer something they cannot obtain from their hometown. Lastly, outdoor tourism is a major facet of Chattanooga’s tourism appeal. It is not easy to put a dollar amount or a tangible number on how many tourists participated in outdoor activities, but the average tourist is not short of choices, with Chattanooga offering rock climbing, kayaking, mountain bikers, trail running, and many other outdoor activities.
You may view the increase in tourism in the city of Chattanooga as just another number to portray the city in a good light for the rest of the country, but it can be used as a building block to interact with potential customers and increase your brand recognition throughout the southeast and the country. Are you using the right marketing products to reach this market?
… The Same Old Results!
I recently went to my industry national conference where I saw many new products and dealt with an overload of information. Having gone in years past, I knew I was in for long days and a lot of walking. My thought was that I was going to take my mobile charger for all devices but of course I left it at home. After all, I tell all of my customers to take theirs. I passed it off as I wouldn’t need it anyway.
Well… after arriving, there were long days. At lunch my phone and iPad were low on charge. I found a supervised desk where people took their phones and left them to charge while they ate lunch. I wasn’t about to do that! I became the dreaded “wall hugger” that you see in airports. Beside me at lunch was a gentleman who had not forgotten his mobile charger. He was eating peacefully while his phone charged in front of him. You can bet my mobile charger goes everywhere with me now!.
Why not invest in a product that is highly visible and will be used everywhere by executives?