A Third of Your Market May Respond to Your Sustainable Practices
The market has produced an ever-increasing number of sustainability-minded products in the past decade. From electric vehicles, to recyclable packaging, to marketing materials like these, brands have begun to react to the societal pressure to produce products that are less harmful to the environment.
However, did you know that data shows that your consumers might even be willing to pay more for your services than they have in the past if you focus on sustainability? With Earth Day just around the corner on April 22, it might be time to consider kicking off communicating your company’s sustainable business practices to your customers through your marketing products.
In 2017, Unilever released a study that showed that one out of every three consumers are now buying from brands solely based on their social and environmental impact. Think about that for a second. If you’re not properly communicating the efforts your company is making to be more environmentally-friendly, you could be missing out on a third of your target market! Perhaps an even more impactful statistic in this study is that 21% of people say that they would actively choose brands solely if they made their sustainability credentials clearer in their marketing. Simply put, if your brand has done positive things to reduce the impact you make on the environment, consumers are saying that they’d like to know about it!
Marketing products represent an enjoyable, memorable way to communicate these efforts to your clients. We have numerous products, like these stone-bound journals and these seed packet Thank You cards, that could enable you to communicate these efforts to your current and potential customers, potentially sparking a new conversation about the services that your business provides. Remember that the things your company does to make the world a better place, whether it is being involved in your local community or making a positive impact on the environment, matter significantly to your customers. Make sure that they know!
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