open fridge door with magnets

Branded Products Can Be So Much More Than Swag

Thinking through retention and return on investment

Retention is a commonly used word in marketing to refer to how long customers or advertising products are kept.  It is a measurement of value.  Although many people talk about best practices for the greatest return on investment (ROI), they all agree that the longer a customer or promotional item is kept, the greater your ROI. The investment may be time or material cost. Let me tell you a short story about retention from one of my customers.

A local builder wanted product for the home builders show in our area. This is a big event and a huge commitment, so he wanted something that would tie into his booth theme and be kept by potential consumers. Thousands of these would be given away. He had a small budget for us to find a product that would generate interest in his booth and his business and be kept for months after the show. We chose a magnetic dry erase board, because it enhanced his “Take Note” booth theme.

A couple of years after the show, my customer saw firsthand how retention works.

He told me the story with a smile, saying he had gotten a picture from a heating and air company subcontractor two years after the home builders show. That subcontractor was repairing a central unit in a home when he saw our builder’s magnetic dry erase board on the home’s refrigerator. Two years of advertising for the cost of about $1. That is great retention!

Let us work with you and your marketing plan to maximize your ROI. Email Kay@cppproducts.com or call 423-364-7343.

Connections Promotional Products

“Your Branded Strategy”

ROI of Promotional Products

What Is the ROI of Promotional Products?

As a business owner, you’ve got to keep a steady eye on the return on investment of every dollar you spend. Being a wise steward of how your company spends its money, whether on operations or marketing, is incredibly important. Inefficient spending can lead to cash flow crunches, missed opportunities, and other challenges that could ultimately leave your business on tenuous ground. Wise business owners exercise this mentality on all of their expenses, no matter the size.

So, is it worth it to spend the additional dollars on branded items? Numerous studies say an emphatic YES! Here are three reasons why there is a high ROI when small businesses invest in branded promotional products.

  1. Brand Recall

One of the biggest challenges businesses have in a crowded market is simply being remembered by clients. Many times there are hundreds of other options for your target market to choose instead of you, particularly because of the Internet. However, getting a promotional product in their hands can change the game. According to a recent study, 85% of people could identify the advertiser on the promotional products they carry around. This level of recall is significant and is far higher than television or other marketing investments.

  1. Low Cost-Per-Impression

When you’re looking at how to spend your money in marketing, impressions are a key metric to examine. Not only do you want as many impressions in your target market as possible, you want them to be as efficient as possible too. With promotional products, items as simple as reusable bags produce an average of 5,772 impressions per item. This isn’t just pennies on the dollar—it’s fractions of pennies on the dollar!

  1. Proves Your Usefulness

When clients ask me what products would be best for them, I always make sure to ask about what would be useful to their customers. It might seem like a simple question, but it has profound consequences. Did you know that 69% of people say they’d pick up a promotional product simply because it was useful to them? Now let’s connect the dots. If the product is useful to them and promotional products help name recognition, don’t you think your customers will connect your company name with the usefulness of the product? It really is that simple!

If you’re interested in a promotional products strategy, I’m more than happy to have a conversation with you. I think you’ll find that the ROI of promotional products is incredibly high.

Connections Promotional Products
“Your Branded Strategy”

How Festivals Boost Your Brand Awareness

Every year Chattanooga, TN hosts a well-known festival called Riverbend. Hundreds of thousands of visitors come each year, earning regional, national and international attention. Just think of how that attention could impact your business? The sheer volume of people would help build your brand awareness, quicker than you imagine.

You can build brand awareness and recognition easily at events like Riverbend using a variety of tools. Items that are highly visible, and useful with your name or logo on them (aka koozies, sunglasses, fans, or Frisbees), can leave the consumer with a practical item they can use while! It’s also a great way to leave them with an image of your company. With the festivals usually happening in the summer time, the koozies and fans can also keep the consumers and their favorite beverage cool. Sunglasses and Frisbees are items that can used on a daily basis, helping to remind the consumer of your company.

Make sure to add a couple of products that have some social media icons or calls to action to invoke a response from the consumers. Also throw in some coupons! That helps create interaction between you and the potential customer.

The possibilities are endless for your business to increase brand awareness and recognition at outdoor events like this! For more information about effective tools that you can use, call us at (423) 364-7343 or visit us online at www.cppproducts.com.

 

What Makes Your Company More Visible?

If you’ve been in the business world for any period of time, you’ve probably heard about how you need to be “visible.”  But what does visibility mean for your business? What makes your company more visible?

Visibility is defined as:

  • The quality or state of being visible
  • The capability of being readily noticed
  • A measure of the ability of radiant energy to evoke a visual sensation

Why is it important for your company to be visible? Simply put, you need to be visible because people tend to associate credibility with how well-known a business is in the community.

What did you do when were thinking about doing business with a company you hadn’t previously employed? Chances are, you researched that company on social media, recalled seeing commercials and billboards, and perhaps saw that company at events throughout the area. Because of the many times that you saw or heard about that company, you felt almost as though you knew it well.

That company did a good job of including visibility in their marketing plan. But many of the above mediums can be costly and hard to track. Is there a way to increase visibility without spending a lot of money?

 

Yes!

 

What if your company could continue to be visible for months – or even years – and reach hundreds to thousands of people? That’s exactly how promotional products that match or complement your marketing plan work. Promotional products measure the number of impressions that a product has over the lifespan of that product.

Here are some statistics provided by the Advertising Specialty Institute in their 2016 “Impressions” study.

Promotional product facts:

  • Promotional products are kept an average of 8 months
  • 60% of consumers state they would be more likely to do business with the advertiser who gave them a useful promotional product
  • 58% of U.S. consumers own promotional shirts
  • 50% of U.S consumers own promotional writing instruments
  • 50% of U.S. consumers own promotional bags

 

Impressions per product:

 

That’s an impressive number of impressions, and they add up to much greater visibility for your company.

Increase your visibility with tools you can afford. Let’s talk. Call us at 423-364-7343 or email kay@cppproducts.com today.


Success Starts Here


 

Taking Advantage of Upcoming Events

How can you take advantage of upcoming events?

Here is one potentially lucrative September opportunity that you won’t want to miss.

This September thousands of athletes and spectators from across the world will be traveling to Chattanooga, TN for the 2016 Little Debbie Ironman competition. With increased traffic comes increased visibility. How are you going to ensure your business is doing everything possible to capitalize on this unique opportunity?

Last year, according to the Times Free Press, this event was expected to bring in 12,000 visitors and give Chattanooga an $11 million economic boost. These numbers don’t appear to reflect local spectators who will also be there, and this year these totals promise to be even higher.

So, the question is, how can you use promotional products to ensure your business is taking advantage of those increased numbers to increase your visibility? Here are some tips:

  1. Choose products to appeal to the population. The Little Debbie Ironman competition is a perfect event to coincide with the re-branding of the city as an outdoor haven internationally. Choose products that are also going to be cohesive and appeal to the outdoorsy athletes who are traveling to the Scenic City.
  2. Choose products that are useful. The more useful the product, the longer someone is going to hold on to it and the more times they will be exposed to your brand. Make sure you are selecting products that Ironman competitors and/or spectators will not want to leave the city without.
  3. Choose products that are unique. As useful as a product may be, don’t let it be something the athletes are already going to have in their fanny packs. Choose items that are going to have people talking and making sure they get one of their own.

Using these tips you are sure to get the best return on your investment and direct the increased traffic into your business. Check out outdoor necessities you will want to consider.

Success starts here …

Announcing: Connections Promotional Products Is Now an Exclusive Distributor for Logoed Blue Turtle Bath Scrubs

We are happy to announce that Connections Promotional Products is now an exclusive distributor for logoed Blue Turtle Bath Scrubs!

Started in 2015, Blue Turtle Bath Scrubs uses a family recipe that their mother used for years. Her love for the salt scrubs and the ocean led us to continue her tradition of making salt scrubs. She would give them away and tell people to “smell the ocean” in her coconut and other scented salt scrubs.

They believe in using natural products and they do not test on animals. They use only products that are safe to use on the skin so use and enjoy the way their salt scrubs make your skin feel. A portion of all profits will be donated to animal rescue groups.

Thanks for trying their Salt Scrubs! You will love them as much as we do! Click here for special pricing information.

Proudly made in Dalton, GA.

Made in America: Building Brand Recognition While Helping to Build Our Country …

7-1-16 photo made in americaI am sure you have all heard people make comments about how nothing is “Made in America” any longer.

The truth is, the United States still makes about three-quarters of all the manufactured goods (including components) it consumes, according to a prominent global-management consultant at the Boston Consulting Group.

Buying products that are “Made in America” has quite a few benefits for our economy and our nation as a whole.

When you buy goods “Made in America”:

  • You help keep the American economy growing by keeping production jobs in the country.
  • You help protect the environment because American production is highly regulated.
  • You help create a more stable economy.
  • You insure a much higher safety standard so that you and your family can have fun without worrying about possible safety concerns.
  • You are supporting the growth of our economy through the creation of jobs.

As you can see, buying “Made in America” products has a number of advantages for you as a business owner and for your country. These products can be found in more places than one might think.

July is our “Made in America” month. During the month of July we will be featuring “Made in America” products as well as local “homegrown” businesses. Check out just some of the products that we are proud to offer or contact us for a more comprehensive list of products!

Support your country while increasing your brand recognition. You can make a difference.

Generating Recognition for Your Brand at Home and Abroad

Riverbend is a well-known music festival that takes place annually in Chattanooga, TN. The festival receives hundreds of thousands of visitors each year, and commands regional, national, and international attention. What a great venue for your business to take advantage of the sheer volume of people to build brand awareness.

6-10-16 Michael Picture IMG_0924Building brand awareness and recognition can be easily achieved at events like Riverbend using a few different tools. First, highly visible, and useful items with your name or logo or them, such as koozies, sunglasses, fans, or Frisbees, can leave the consumer with a practical item they can use while leaving them with an image of your company. The koozies and fans can help keep the consumers and their favorite beverage cool during the warm week in June, while sunglasses and Frisbees are used on a daily basis, reminding the consumer of your company. Then couple product with social media to invoke a response from the consumers. Include coupons to create interaction between you and the potential customer.

The possibilities are endless for your business to increase brand awareness and recognition at outdoor events like this! For more information about effective tools that you can use, call us at (423) 364-7343 or visit us online at www.cppproducts.com.