Event Promotional Items

Things you might want to consider for upcoming events

I have gotten many calls over the years from prospective customers wanting “just something cheap” to giveaway at an event that they will be attending.  Imagine having an audience of tens of thousands of people that could leave with a positive impression of your company. This requires thought and knowledge of your market if you are going to be successful in marketing your company. 

Some points that you might want to think about…

  • Will there be room for your branded tent or banners?  Items such as imprinted event tents and banners can be seen above the masses of people and reused at all events, thus presenting a consistent image of your company.  Stand out from the crowd!
  • Who will you be targeting?  Make every dollar count by matching the product to the event and who will be attending it.
  • Continue your branding on even the least expensive product.  Promotional products should be considered advertising and approached with the same message as other components of your marketing plan. Remember that your giveaway should not be junk.  You want it to be unique, useful and have a high retention value.  According to industry studies, promotional products are kept an average of 6 months.  At an average cost of $0.04 per view per impression, promotional products are a very cost-effective form of advertising.
  • Make sure to carry your company image through on your apparel and company name badge.  Again, this is all about presenting your company image as many times as possible and reinforcing your brand through repetition.
  • Don’t look for the cheapest item possible.  Have a qualified promotional products expert help you tailor your giveaways to enhance your company image as well as provide you with a product that will be talked about for months to come.  That can easily be done on a budget when you have the help of someone that is knowledgeable in the industry.

Cheapest is not necessarily the best. If you don’t have someone to back the product up.  We are here to help you with your next event and to maximize your marketing budget. Give us a call today at 423-364-7343 or email us at kay@cppproducts.com

Connections Promotional Products… matching branded product to your marketing plan.

Connections Promotional Products

Your Branded Strategy

Business Spotlight – Coffee News Chattanooga

The mission of your local Coffee News® is to strengthen your community by promoting small and medium-sized businesses and bringing awareness to local non-profit and not-for-profit organizations.

Randy and Vanessa Cole purchased the local Coffee News® franchise in January 2008. They discovered the Coffee News® franchise on the Entrepreneur.com website as one of the fastest growing franchises in the United States. They thought it was a cool little paper and started doing research on the franchise. Both Randy and Vanessa were in law enforcement, but had wanted to own their own business for some time.

Randy and Vanessa published their first edition in February 2008 in Dalton, GA. Since then, they have added editions and now have six editions from Dalton, GA, all the way to Chattanooga, TN. Their motivation is hearing all of the positive comments from their weekly readers and helping people grow their own companies with affordable advertising.  This is exactly what Coffee News® offers.

Everything in Coffee News® is fun and entertaining — no bad news here. It is a big breath of fresh air to millions of readers who are tired of hearing only bad news. Coffee News® is positive. It provides the “other side of the news,” something that makes people SMILE!

Over 725 editions of Coffee News® are printed every week all across the United States and in 52 other countries! You can join the hundreds of thousands of people who enjoy reading Coffee News® each week.

Advertisers reap benefits unseen from other newspaper advertising, from our unique publication, and monthly “Find the Coffee Man” contest, which is so very popular among the many who read Coffee News®.

Vanessa and Randy often share with their customers the importance of using multiple marketing formats to increase their visibility, including promotional giveaways.  What better product to go with their paper than a Coffee News Mug? Vanessa stated, “Coffee News loves the quality of mugs we get from CPP.  We use them at vendor events and expos. We use them as gifts for our clients and in promotional giveaways.”

Check out how you might grow your business through Coffee News advertising.


Connections Promotional Products… matching branded product to your marketing plan.

Connections Promotional Products

Your Branded Strategy


July Tip: Summer Is Peak Golf Season

Greetings to all of you who follow Connections Promotional Products! We are excited to enhance our services with a change in our social media format. Our focus over the years has been to provide our customers with relevant industry information and examples of practical applications of how our customers use products in their marketing plans. Now for the next step …

Each month we will be posting a tip of the month. These tips will be based on several different factors including seasonal trends, product information, and successes that our customers have shared.

July 2019 – Tip of the Month

Do you want to have an effective marketing plan that will target a $84 billion industry that is at its peak from May – October of each year? Check out the golf industry. Whether you are sponsoring tournaments or finding a golf gift for your good customers, there is something for everyone.

Golf and outdoor activities are a wonderful opportunity to optimize your marketing dollars and increase visibility and product retention.  Contact us for options within your budget that will make you stand out from the crowd.

Connections Promotional Products

“Your Branded Strategy”

How Visible Could Your Brand Become?

Bags from a clothing store. Pencils in an office tray. Ball caps on kids on a field trip. The brands and taglines we see on promotional products like these leave an impression on us. The greater the impression, the more the brand has raised its visibility.

Visibility in the advertising and marketing world refers to how many times you are seen in different markets and many places. So, how does branded apparel increase your brand’s visibility?

A couple of years ago my son attended a chamber luncheon with me. He was a graduate assistant to the UTC Mocs basketball team and was going to be graduating with his master’s degree soon.  It was important for him to talk to people now about his future. He came to the luncheon wearing his embroidered Mocs shirt.

As we walked in, the first person to whom I introduced him was a local banker. You may be thinking, “How can a banker help with a future coaching career?” Well, the first question he asked my son was, “Are you with the Mocs?” This started a discussion in which the banker stated that he knew various coaches with colleges and schools in the area. He was willing to help my son make connections. The next person to whom I introduced my son had almost the exact same response.

That’s visibility through apparel.  But what about visibility and merchandising?

How many times have you gone somewhere on vacation and taken a souvenir hat or shirt home with you, or better yet, how many times have you won apparel at a golf tournament? Businesses spend millions of dollars each year on branded apparel to make sure that they are remembered for years to come.

Increasing your visibility through the use of apparel is a marketing strategy that will not only yield a great return on your investment but will also provide your company visibility for many years to come. We are your apparel partner that understands the importance of branded apparel throughout your marketing plan. From uniforms to merchandising, we can help.

Connections Promotional Products can unleash your branded strategy through increased visibility.

Connections Promotional Products
Your Branded Strategy”

golf gifts for a greater good

How to Encourage Golfers So They Will Remember You

“A professional, well-dressed golfer . . . gives the impression that he thinks that the golf course and the people there are important.” – Lorii Myers

Golf tournaments are not that different from other events. When you give away something of quality that matches your company’s purpose, you leave a lasting positive impression with your audience. When planning a tournament, focus on the impression of importance it will have on the players.

Goal: The primary reason for golf tournament gifts is to improve the event and retain players for next year’s event. Even when you get your gifts donated, if players just throw them away, they have cost you more than you realize.

Successful Golf Gifts

  • Choose Golf Gifts over Non-Golf Gifts – Put something in the goody bag that they will actually use when golfing and will remind them each time they use it while playing.
  • Choose Subtle Logos over Large Logos – If you want players to wear an item, use subtle logos. Golfers want small logos or no logo at all, so keep it subtle.
  • Choose 2 or 3 Small Prizes over 1 Big Item – If you give one large gift, it is highly likely that you will miss many of the participants. Have several smaller, quality items.

Suggestions for a Positive Impact:

  • Make it a kit! No setups, multiple logos, and multiple products. Under $10, Shoe Tote Golf Kit, or talk to us about creating your own.
  • Embroidered cap with the golf course logo on the front and the event name on the back or side.
  • Golf glove with the event name on the patch.
  • Microfiber pocket towel with your logo embroidered in the corner.
  • Ball markers with a simple logo.

Whether it is a golf tournament or a marketing product for your business, the basic principles are the same.  Know your audience, understand what is important to them, and match the product to your event.

Connections Promotional Products
Your Branded Strategy”

Don’t Collect Dust! Invest Wisely in Your Promotional Products

When I first started this company almost ten years ago, I was referred to a conservative CPA firm. The managing partner was “doing me a favor” by talking with me. During the course of our conversation, I asked questions about how they had used branded products in the past and how they use products now. He told me they had coffee mugs they used when clients came into the office.  He soon became frustrated with the discussion, saying, “This is a waste of money!” I asked what made him think that? He leaned up in his chair and told me that he had a closet full of mugs that he has had for years.

This valuable insight into perceptions of branded promotional items has stuck with me. Using branded promotional products and embroidered uniform apparel is an extension of your company image. Your company is perceived as it is consistently seen through your marketing efforts. The quality, type, and usability of these products are extremely important.

A successful marketing program using branded promotional items has these components.

  1. Products are matched to the event and people who will be attending.
  2. One size does not fit all! Would you give a referral source that sends you thousands of dollars of business a year, the same $.33 pen that you pass out in mass giveaways?
  3. Products need to be thought through with retention in mind. If they are valued and usable, they will be kept longer and will generate conversation.
  4. Track your marketing to see what is working.

Probably the most important key to a successful marketing plan using branded products is to work with an expert in the industry who will take the time to learn about your company, its needs and challenges, and work alongside you to match the right product to your marketing plan. Branded promotional products and apparel are a large part of many marketing plans.  Invest in them wisely.


Connections Promotional Products
Your Branded Strategy”


Business Spotlight: Marie King/Keller Williams Realtor “Connecting Chattanooga”

Marie King

Our Business Spotlight for May 2019 focuses on Marie King/Keller Williams Realtor.  Marie is a local businesswoman who not only has a passion for Chattanooga but has a passion for service.  Recently when a friend asked Marie how she was, the answer that came out was “living my best life ever!”

Marie loves what she does – serving others. Her favorite title is “MOM.” Rachel and Nathan are the reason.

Marie believes that giving back to the Chattanooga community is important. She has served with the Chattanooga area Chamber of Commerce on the Southside board for six years and will be president of that council in July 2019. In addition to being a Chattanooga Leadership alum and TN Realtors’ Leadership grad, she also has the privilege of currently serving as a coach and trainer of other local realtors. Marie attends Calvary Chapel Chattanooga, where she has had the honor of being a part of Dave Ramsey’s Financial Peace program twice a year for the past seven years.

As a business professional, Marie has grown her nineteen-year career as a Chattanooga realtor with repeat and referred clients. Her marketing strategy includes networking and treating whomever she meets as she would like to be treated.  She works with both buyers and sellers, relying on making a good impression and leaving something with her customers that is functional and that lets them know she cares. Marie commented that she has relied on branding and marketing to those same people to assure they will think of me when they have a real estate need. Probably the most versatile branded product that she uses is a reusable shopping tote.  Her customers love it!

Looking for a home?  Give Marie King a call.  Need functional branded marketing products that will make you stand out from the crowd?  Contact us at:

Connections Promotional Products

Your Branded Strategy

Your Audience Is Outdoors, Your Brand Should Be Too!

May is National Bike Month, and with 48% of Americans likely to do something outdoors this summer, your branded promotional products could reach a wide, active audience. Increase your company’s visibility to potential outdoor customers with a strategy that includes active-use products.

According to a 2016 survey:

  • Young people (6-24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching. These are good activities for an aluminum bottle with carabiner carrying your message.
  • The adult sector (25+ years old) favors running and jogging, fishing, bicycling, hiking, and camping. They would welcome a multi-use safety product like this compass, whistle, and thermometer combo.
  • Over the past 3 years, four outdoor activities have seen 20% growth or more: adventure racing, non-traditional/off-road triathlon, stand-up paddling, and kayak fishing. Think of how people would appreciate a water resistant dry bag to hold their phone or other handy items.

Outdoor enthusiasts tend to form exercise habits they can stick to, and their activities account for millions of dollars of practical promotional items, not only in the summer but also in fall and winter months too. So, business owners, pay close attention to not only the activities of your target audience, but also their demographics to make decisions on your marketing plans. Give us a call to bounce off some ideas, 423-364-7343, or email kay@cppproducts.com.

Business Spotlight: Lift Media Group can be “Your Communications Department”

Our business spotlight for April is Lift Media Group.

Wish you had your own communications department? You can with Lift Media Group! They pride themselves in being “Your Communications Department” to the growing family of clients. Business owners and top organizational leaders may feel overwhelmed by their own marketing efforts and are running low on time, support, or expertise. The Lift Media team hear concerns like, “If I just had more time …” or “There’s just so much to be done and so few of us …” or “Why aren’t I seeing the results I want?”

Lift Media Group works to remove common barriers to successful marketing by providing the gift of time, support and expertise to their clients through the form of a new team member. In fact, as their communications department, Lift Media strives to become the most trusted team member of every organization they serve. Marketing, public relations, and advertising tend to be one of the best time-multipliers for businesses and organizations because it frees managers and leaders to do what they’re best at by allowing an experienced, cross-trained team to tackle problems clearly, effectively, and efficiently.

For their promotional events we helped Lift Media Group create a Lift Media Group promotional mugs, headphones standing retractable banner and branded table cloth that communicate their purpose and services. As special leave-behind gifts, they chose these popular folding headphones with microphone and one of the many ceramic mug styles we offer, promoting their services well beyond the initial conversation.

Lift Media Group specializes in digital and traditional marketing services such as social media content and advertising; website design, content writing and management; and marketing strategy, as well as public relations services like press release development, dissemination, and strategy. They take a different approach from many agencies because they see themselves as an extended member of your team, supporting the specific needs of your specific team members. This advantage is not always possible with many “outside” marketing agencies that only offer cookie-cutter services. That means that they value a relationship with their clients because they want to know what is most important to them as business owners and leaders. They have a transparent analytics process so that they align efforts with results and optimize work for maximum return on investment. Their nimble team is best at serving medium-sized businesses and growing organizations that need added bandwidth and expertise.

If marketing frustrations are real in your world, would it make sense to talk to Lift Media Group? Reach out to them at LiftMediaGroup.com. Working with them has been a delight; we’d love to work with you as well – Kay@cppproducts.com or 423-364-7343.

Connections Promotional Products

“Your Branded Strategy”