Trade Shows: A Smart Use of Your Marketing Budget

At the beginning of each new year, companies, non-profits, and associations go into the year with marketing budgets set and event schedules planned. Many of those companies include a portion of their annual budget for attending trade shows, but are trade shows really worth the money?

Statistics you might want to consider when making your decision:

  1. The #1 reason for attending (not exhibiting) trade shows is to see new products.
  2. 92% of trade show attendees say they are looking for new products. 
  3. 81% of trade show attendees have buying authority.
  4. The average attendee spends 8.3 hours viewing trade show exhibits at a show or exhibition. 
  5. 83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing-related objective for trade shows. 
  6. The top 3 sales-related objectives at trade shows intend to manage and engagement relationships. Above all else, exhibitors want to meet with existing customers, key customers, and prospective customers. 
  7. 67% of all attendees represent a new prospect and potential customer for exhibiting companies. This means trade shows are always rich in new business targets for you. 

What conclusions can you draw from these statistics?

How important is extending your company image through branded products? Given the high percentage of decision-makers that are present and the fact that 92% of attendees are there to see new products, do you really want to look like everyone else,  or would you prefer to stand out from the crowd? 

Give us a call to build your branded strategy today 423-364-7343 or email us at

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