Fourth Quarter Quick Marketing Tip

Be realistic about your contacts.

This year I am hearing about and having a number of discussions about year-end gifts. We all want to thank those that have helped to make us successful, but are all contacts created equal?  One customer put it into perspective.  “This year we want to buy fewer/higher quality gifts and be selective about giving them out.”  The realization is that we all have wonderful contacts, but do they have the final purchasing decision?  Perhaps this year is the year to start differentiating between gifts for decision-makers and everyday contacts.  It is not difficult to stay within a budget and say thank you to everyone. 

Tip:  Know your decision-makers.  One gift does not fit all. 

We are here to help you with your year-end and to maximize your marketing budget, while still saying thank you. Give us a call today at 423-364-7343 or email us at

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