Your Audience Is Outdoors, Your Brand Should Be Too!

May is National Bike Month, and with 48% of Americans likely to do something outdoors this summer, your branded promotional products could reach a wide, active audience. Increase your company’s visibility to potential outdoor customers with a strategy that includes active-use products.

According to a 2016 survey:

  • Young people (6-24) favor running, jogging, trail running, bicycling, skateboarding, surfing, and birdwatching. These are good activities for an aluminum bottle with carabiner carrying your message.
  • The adult sector (25+ years old) favors running and jogging, fishing, bicycling, hiking, and camping. They would welcome a multi-use safety product like this compass, whistle, and thermometer combo.
  • Over the past 3 years, four outdoor activities have seen 20% growth or more: adventure racing, non-traditional/off-road triathlon, stand-up paddling, and kayak fishing. Think of how people would appreciate a water resistant dry bag to hold their phone or other handy items.

Outdoor enthusiasts tend to form exercise habits they can stick to, and their activities account for millions of dollars of practical promotional items, not only in the summer but also in fall and winter months too. So, business owners, pay close attention to not only the activities of your target audience, but also their demographics to make decisions on your marketing plans. Give us a call to bounce off some ideas, 423-364-7343, or email kay@cppproducts.com.