5 Brand Strategies to Make 2019 More Profitable

Are you looking for strategies to make your year more profitable? Of course you are. All the time. You are reviewing budgets, evaluating revenue streams, forming strategic partnerships, and presenting your brand and company image in a consistent, strategic manner. When looking at your 2019 strategic plan, think about these 5 different brand strategies.

  1. Review last year’s strategies. It is important to evaluate last year’s plan and how it performed in order to move forward. Did you have measurable goals? If you worked on raising awareness last year, maybe this year is the time to shift your focus to conversions.
  2. Clearly define your company and mission. Whether you are planning personal or company strategies, it is virtually impossible to stay on track and reach goals when there is no clear direction.
  3. Clearly define who your market is and how you intend to reach them. You have to know who is buying your product or service so that you can build your marketing strategy to attract them. A good company can easily perceive itself as being useful in one way only to discover their customers are using their products in other ways.
  4. Make sure that your company is clearly and consistently using the brand across all marketing platforms. Well-known product marketing, such as Nike and Coca Cola, are known in part for their consistent message. Because those brands are used consistently through all mediums, the public easily recognizes the logo when seen and often associates a certain image with that logo.
  5. Form strong partnerships with suppliers and vendors. Working with a small pool of suppliers will insure better service and more buying power.

The start of a new year is the perfect time to review the past and plan new brand strategies to increase your profitability. Let’s make time to talk about what you want to achieve this year. Call us at 423-364-7343 or email us at kay@cppproducts.com.